Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. You don’t have to devote all your resources to one type of promotion. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Solo PR Pro

OCTOBER 18, 2022

They have/may/do include planning, counsel, writing, social media, events, collateral and website development, advertising, media relations, publicity, internal communications, powerpoint presentations, infographics, photography, recipe development, new market development, and more.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. It’s about being a memorable and a valuable resource. You’d pay for a photo shoot or an infographic or a video production, right? I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. Don’t just advertise anymore; instead, be honest.

Infographics 120

Infographics SEO Engineering Strategy 120

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Is it even possible with the direction we are heading for budgets, revenue and newsroom resources? It would take time and patience that advertisers might not be willing to risk. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. I deeply believe this book will help you. They’re completely lost with zero online visibility. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. I deeply believe this book will help you. They’re completely lost with zero online visibility. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Click Here. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards.

Survey 71

Survey Trends Communications Storytelling 71

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget.

Mobile 60

Mobile Strategy SEO YouTube 60

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes). Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ReimaginePR

AUGUST 1, 2016

We’ll show you some of the best practices for getting your brand noticed in this extra resource. Let’s discuss the best strategies to get noticed by the right audience for your brand. Click Here. Define Your Audience. Understand who you serve. And remember, it’s not the entire world– it’s a decidedly smaller group of people.

Brand 120

Brand Branding Marketing How To 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

JANUARY 16, 2018

So, maybe it’s time to spread some attention spreads and budget spread some resources to these other channels. [00:02:34] When was the last time that you created an infographic? 00:02:34] What are you doing for search marketing? When was the last time you put some really good new content out?

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

MAY 17, 2018

After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. Publish a landing page. Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Ted Coiné – @tedcoine. Coach and author on #SocialCEO. Guiding leaders into the Social Age one keynote at a time.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Shift Communications

DECEMBER 10, 2015

Learn to Use Your Resources Well. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Coupled with the understated but coherent background image which evokes associations with trendy upcycling and vintage aesthetic, many potential customers will be hooked.

Infographics 60

Infographics Tools Guidelines Writing 60

ImPRessions - Crenshaw Communications

APRIL 18, 2019

It’s all a matter of placing resources where they have maximum impact. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. Sometimes earned media outreach can support or extent a key paid campaign. Ramp up the reactive media.

Infographics 149

Infographics Retail Resources Employee 149

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. In the eyes of advertisers, we are demographic entities stripped of our essence, mere puppets of consumption with wallets in place of hearts.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

AUGUST 29, 2016

In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. You want your audience to think of you as the definitive resource on whatever topic. Facebook definitely skews towards advertising. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. In addition, Cision has partnered with best-in-class advertising and data organizations to ensure complete coverage of earned media across the internet.

Measurement 75

Measurement How To B2C Infographics 75

Cision

NOVEMBER 27, 2015

a quantitative cost of the time and resources required to convert the sale.) Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Test paid ad channels. Images: The U.S. Army , Timo Newton-Syms , Justin S.

Strategy 120

Strategy How To Data Infographics 120

Shift Communications

MARCH 3, 2017

Surveys require resources, both time and money, so it is critical to do a scan of the media that is important to you or your client. Think back to high school when you learned about the five-paragraph essay – wasn’t the hypothesis always the hardest part? Simplicity always won. Will Anyone Actually Care? Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. You can download the full infographic of the 15 skills here. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services. Write subject lines that you could see as headlines in the reporter’s publication. Don’t let a good press release die a quick death.

Web 40

Web Pitching Local Report 40

Buzzstream

AUGUST 13, 2018

DA 20-40: Decent sites that are good targets for high volume outreach campaigns (broken link building, resource pages and the like). For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”. Sponsored Posts.

Google 118

Google Measurement Advertising Advertising 118

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Figure out where you are wasting time and resources. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115