PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. You don’t have to devote all your resources to one type of promotion. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Click To Tweet.

Survey 72

Survey Trends Communications Storytelling 72

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. Don’t just advertise anymore; instead, be honest.

Infographics 120

Infographics SEO Engineering Strategy 120

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Publish a landing page. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

DECEMBER 10, 2015

Learn to Use Your Resources Well. If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Don’t have great, hi-res images to incorporate in your graphic? Don’t have any images at all?

Infographics 60

Infographics Tools Guidelines Writing 60

Cision

NOVEMBER 27, 2015

a quantitative cost of the time and resources required to convert the sale.) Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ).

Strategy 120

Strategy How To Data Infographics 120

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services. The more creative and tenacious you are, the better your return.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Ten thousand dollars.

Nonprofit 76

Nonprofit Tools Marketing Skype 76