Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

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Sports Television Advertising Advertising 86

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

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PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

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Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Needless to say, the future of PR looks very bright.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

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NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Success also comes in droves of devoted fan bases.

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Instagram Brand Branding Fashion 78

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? By linking different sides of customer networks – such as audiences and advertisers – and embracing the “ inverted firm ” production model, executives can employ powerful new forms of modern value creation.

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Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising.

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PRSay

DECEMBER 27, 2022

Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead.

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Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

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PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

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Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Nicole Rodrigues is the CEO and founder of NRPR Group. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

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Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

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Publicity Marketing eBook Public Affairs 52

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. appeared first on Stern Strategy Group. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

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Strategy Publicity Media Video 96

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). The Technology Challenge. The Technology Challenge. This is up from 39% in 2013. Only 28% picked the marketing department. Follow me on Twitter.

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Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). The Technology Challenge. The Technology Challenge. This is up from 39% in 2013. Only 28% picked the marketing department. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). The Technology Challenge. The Technology Challenge. This is up from 39% in 2013. Only 28% picked the marketing department. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. It tends to lean more towards the 18–29 crowd (~95 million users) with some interest from the 30–59 age group (~54 million) and 59+ (~44 million). Everyone is learning and adapting. Especially in the business world.

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Social Media Technology Pinterest How To 120

Deirdre Breakenridge

MAY 5, 2016

What role should advertising have in social? How has technology impacted IMC structures? As technology and consumer behavior continues to change and so does the media landscape, organizational and marketing barriers will break down even further. You can also post your questions in the #PRStudChat LinkedIn Group.

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Community Technology LinkedIn Advertising 150

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

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Mobile Local Technology Trends 156

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? It’s essentially an ad technology that allows brands to promote their earned media by paying for it.

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Advertising Advertising Measurement Storytelling 120

Deirdre Breakenridge

MARCH 8, 2017

Joining us as our special guests and co-hosts will be Nicole Rodrigues, CEO, and founder of NRPR Group, Sandra Fathi, President, Affect, and Corina Manea, Chief Community Officer at Spin Sucks and founder of NutsPR. She went on to work at a number of leading technology firms and one of the top global PR agencies. And much more!

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Radio How To Community Storytelling 170

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester).

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Strategy Marketing Media Consumer 158

PR in High Definition

DECEMBER 16, 2019

These problems didn’t stop the social network from then announcing ecommerce plans as part of its advertising push. Looking for order, Twitter announced its plans to create an independent research group to create system that’s ‘open and decentralised’. For more details on the plans, head to Reuters.

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Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For the original blog, please visit here.

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Radio Pinterest Television Government 64

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

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Media How To Advertising Advertising 103

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. India accounts for more than 50% of total selfie deaths in the world.

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Digital PR How To Small Business Analysis 251

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Partner, Marketing and Technology) shared their recommendations to marketers. Every day we are hit with hundreds of messages: personal messages (texts), professional messages (emails), and advertising messages (hello, Instagram feed).

Marketing 79

Marketing Creativity Advertising Advertising 79

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. In the last few years, CBD has gone from being a curiosity to seeing mainstream use across all socioeconomic groups in the United States.

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Survey Measurement Employee Retail 87

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

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Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. No room at SXSW? Time to recalculate your conference strategy. Look into colleges, not-for-profits and community organizations to start.

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Trade Shows Conference LinkedIn Retail 149

Shift Communications

NOVEMBER 2, 2017

Entering Q4, Facebook will press hard on advertisers to close out the year with the same or better results as last year’s record-setting Q4. This extra step would virtually guarantee that unpaid social media posts by brands and companies on Facebook would never be seen, forcing companies to advertise just to be seen. Christopher S.

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Facebook Social Media Mobile Media 87

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Not convinced?

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wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

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Financial Social Media Banking Media 52

Contently - Strategy

FEBRUARY 23, 2023

They successfully changed sentiment towards their brand with celebrity partnerships and a very effective advertising strategy. Just like conversations in a call center, you can measure their sentiment using NLP technology. The British Airways Holidays team uses NLP technology to analyze review sentiment regularly.

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