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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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Nonprofit Local News Gains Steam

PRSay

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Opportunities for independent journalism.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. appeared first on Stern Strategy Group. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. How has your company - M3 Communications Group, Inc changed during this year? The decline in the purely advertising sector will undoubtedly be greater in the coming years.