How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

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Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising.

Facebook dabbles in multi-screen streaming

PR Daily

In its latest effort to take on YouTube, Facebook has introduced the ability to cast videos from your News Feed onto your television. WORKSHOP: Use Facebook, LinkedIn, Twitter, Snapchat and Instagram to get huge results.

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 What should you do on Facebook?

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook has historic stock drop in wake of scandal

PR Daily

Even social media behemoth Facebook isn’t impervious to a PR crisis. Slate reported : … On an earnings call with investors, Facebook reported that its revenue grew by 42 percent over the same time last year, reaching $13.2 for [Facebook’s] growth, Zuckerberg said.

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook pumps up video offerings with auto-play sound and TV app

PR Daily

Facebook is big on video—and the ad revenues that come with it. Facing pressure from marketers uploading video content on its platform, Facebook recently added features that it hopes will make the medium “more engaging and more flexible” on the social platform. With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” wrote product manager Dana Sittler, Product Manager and engineering manager Alex Li in a Facebook blog post.

PR 2020: What will it be like?

Marketwired

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Twitter and Facebook led to Instagram and Vine.

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming.

The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news.

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Snapchat has also added a pharmaceutical and health care content section within its advertising policies.

More than half of millennials say Instagram influences their purchases

PR Daily

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. The next closest platform is Facebook at roughly 32 percent.

Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Facebook recently launched Signal , a tool for professional journalists around trending items, in the hopes of getting journalists to use Facebook as a news source.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. I posted on the NYC Tech PR Facebook group, for instance, which is a great resource for PR professionals and marketers.

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What happens to PR if Twitter folds?

PR Daily

Every other platform handles advertising better than Twitter. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s no fight left in their users.

Instagram worth $100B—thanks to users spending more time on it

PR Daily

Facebook is reaping the benefits of buying Instagram six years ago. A recent report revealed that people are spending nearly as much time on Instagram as they are on Facebook—and the app is also attracting hard-to-court teenage social media users.

Measuring Public Relations

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 6 percent who said television would rank highly in 2020.

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising.

Trends 190

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a key reason that digital advertising is growing so strongly.

5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

5 Challenges to Effective Communication

Cision

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram.

The Implications of the Growth of Social News

Cision

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Pound enables brand managers to see what happens when a tweet is then shared on Facebook, prompting another follower to share it in a blog post, and so on. Another study by DigitasLBi and the Interactive Advertising Bureau.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook?

How to Measure PR?

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. Gen Z is flocking to these visual platforms—and bringing their money with them.

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Mattress store closes ‘indefinitely’ after backlash over 9/11 commercial

PR Daily

The ad was ripped as being in poor taste, and furious social media users buried Miracle Mattress' Facebook page in negative comments. How did anyone let this get on television? most tasteless and offensive advertising I've EVER seen.

Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Trends 274

The five biggest tech trends for millennials in 2016

PR Daily

Sixty-three percent of social media users rely on Twitter and Facebook for news , Pew Research reports. Platforms like Facebook, Twitter, and Snapchat break news in real time and are beginning to shift how young consumers find trending stories.

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