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How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. In 2008, about 114,000 newsroom employees – reporters, editors, photographers and videographers – worked in five industries that produce news: newspaper , radio , broadcast television , cable and “other information services” (the best match for digital-native news publishers). Facebook has also made moves to support journalism.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 million citizens of Planet Earth to the Internet.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

The recent addition of licensed content – which allows clients to see behind digital paywalls – to the platform has proven extremely valuable to public relations and advertising agencies, commercial brands, financial institutions, universities and government organizations, helping boost new bookings 60 percent through the first two quarters of FY2019, year over year. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy.

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 million citizens of Planet Earth to the Internet.

How to make yourself immune against commercial persuasion

Doctor Spin

Quick Links Advertising had us chase dreams we never needed Looking closer at the science of media logic How to protect your mind from being manipulated Media logic enlightenment in 2020 and beyond How to beat the curve and free your mind. Advertising had us chase dreams we never needed. Rewind to the 1960s and the golden age of advertising. Over the course of the following decades, traditional advertising continuously lost its former glory and appeal.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. 6 percent who said television would rank highly in 2020.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Uncertainty about revenue, new publishing models.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Facebook and Google dominate digital advertising.

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Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms. Pound enables brand managers to see what happens when a tweet is then shared on Facebook, prompting another follower to share it in a blog post, and so on. That means brand managers who pay to promote a piece of content on Facebook should also see engagement on other social media platforms as viewers share the article, picture or video elsewhere.

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a key reason that digital advertising is growing so strongly. Google Lens and Pinterest Lens show the potential of this technology. #11

3 keys to reaching black millennials

PR Daily

African-American millennials are 25 percent more likely than other millennials to say they’re the first in their group of friends to try new technology. strategic community alliances and consumer engagement: Black millennials are leading the way in their use of technology to impact change and get their voices heard. We have entered a new era whereby technology has become a great equalizer. This is often far less expensive than traditional print and television advertising.

Media Logic Enlightenment — The Systemic Immunity against Societal Persuasion

Doctor Spin

Quick Links Advertising had us chase dreams we never needed. Advertising had us chase dreams we never needed. Rewind to the 1960s and the golden age of advertising. Over the course of the following decades, traditional advertising continuously lost its former glory and appeal.

The five biggest tech trends for millennials in 2016

PR Daily

Sixty-three percent of social media users rely on Twitter and Facebook for news , Pew Research reports. Platforms like Facebook, Twitter, and Snapchat break news in real time and are beginning to shift how young consumers find trending stories. Facebook’s live coverage engine, Instant Articles. has 20 media companies publishing stories to the Facebook platform. With the introduction of new technologies and platforms, quality content will still benefit.

How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. COVID-19 is accelerating the modernisation of PR practice and skills.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months. PR measurement can be a bit like a self-fulfilling prophecy.

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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Video influencers can seem more direct and relatable than television and movie stars, especially if they take time to interact with viewers in the comments. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning. Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry.

UK Government report calls for social media regulation

Stephen Waddington

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content. In evidence Facebook did not accept its responsibilities to identify or prevent illegal election campaign activity from overseas jurisdictions.

How to Improve Your Social Media Targeting

Cision

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Facebook / Instagram. On Facebook, the likelihood of a brand post reaching an intended audience is low. More Categories -> Facebook Categories.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The publication educates farmers about new agricultural technologies. If you look in your email inbox, you look at Facebook, you look at Twitter, you look at Pinterest, you look at Instagram, you look at any of that, you will see – literally adjacent – here’s something from a company, and then here’s something from you mom,” according to Jay Baer. Advertising was fabulous at getting our attention, this burst of disruption.

Twitter and Snapchat embrace video content with partnerships and ads

PR Daily

Based on early reactions, the move is a smart business decision for the platform, which has been struggling to keep up with competitors Facebook, YouTube and Instagram. Bloomberg Technology. Efforts to bulk up its streaming offerings have begun to pay off, and video has contributed more than half of advertising revenue for two quarters running. Facebook’s Watch platform is starting to show scripted series and recently paid at least $30 million to stream.

PR wishes and White House dreams

The Stalwart Blog

The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. Former Florida Governor Jeb Bush went on Facebook earlier this year to announce his super PAC. It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé.

Behind the Headlines With David Landis

Cision

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. My favorite social media platform is…Facebook.

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Mobile, data and wearable technology.

Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. These might seem like two very different topics to bring up in one sentence, but the combination did come up recently when Facebook’s Mark Zuckerberg decided to take viewers on an Oculus VR journey through the damage in Puerto Rico to show what Oculus VR can do.

PR's responsibility to the public

PR Daily

There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency. Shel Holtz is principal of Holtz Communication + Technology. People who don’t understand PR tend to conflate it with media relations.

The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

A bizarre visit to the PeRsian conference bazaar

PR Conversations

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

The speed of technological advancement continues to drive rapid change across many vertical markets. The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. So for social platforms like Facebook, clicks are most important.".

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. All this via one bare-bones blog and a Facebook group.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. The idea of Facebook coming in as an editor or arbiter of news is not what people want. Platforms facilitate this spread as Facebook has 2 billion people.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Among other digital marketing strategies, you’ll learn how to leverage social platforms like Twitter, Facebook, Google+, YouTube, Instagram, Pinterest and Vine.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Social media and search won the 2016 US elections

PR in High Definition

And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. Early campaigning on social media has never seen such intensity, and both candidates churned out content across Twitter, Facebook and Instagram using hashtags such as #ImWithHer and #CrookedHillary. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews.