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How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% Are you ready for this level of technology?

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 What should you do on Facebook?

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% Are you ready for this level of technology?

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. 6 percent who said television would rank highly in 2020.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising.

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Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms. Pound enables brand managers to see what happens when a tweet is then shared on Facebook, prompting another follower to share it in a blog post, and so on.

3 keys to reaching black millennials

PR Daily

African-American millennials are 25 percent more likely than other millennials to say they’re the first in their group of friends to try new technology. We have entered a new era whereby technology has become a great equalizer.

Media Logic Enlightenment — The Systemic Immunity against Societal Persuasion

Doctor Spin

Quick Links Advertising had us chase dreams we never needed. Advertising had us chase dreams we never needed. Rewind to the 1960s and the golden age of advertising. Over the course of the following decades, traditional advertising continuously lost its former glory and appeal.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. Facebook said as much in a recent study about brands on Instagram.

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The five biggest tech trends for millennials in 2016

PR Daily

Sixty-three percent of social media users rely on Twitter and Facebook for news , Pew Research reports. Platforms like Facebook, Twitter, and Snapchat break news in real time and are beginning to shift how young consumers find trending stories.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning.

Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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How to Improve Your Social Media Targeting

Cision

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. More Categories -> Facebook Categories.

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a key reason that digital advertising is growing so strongly. Google Lens and Pinterest Lens show the potential of this technology. #11

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The publication educates farmers about new agricultural technologies. Advertising was fabulous at getting our attention, this burst of disruption. The best way to excel at content marketing is to “be the story.”

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 21) Consolidation of marketing automation technologies. “We

Twitter and Snapchat embrace video content with partnerships and ads

PR Daily

Based on early reactions, the move is a smart business decision for the platform, which has been struggling to keep up with competitors Facebook, YouTube and Instagram. Bloomberg Technology. Advertisers spent $13 billion. television advertising budget.

PR wishes and White House dreams

The Stalwart Blog

The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. Former Florida Governor Jeb Bush went on Facebook earlier this year to announce his super PAC.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. The idea of Facebook coming in as an editor or arbiter of news is not what people want.

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Behind the Headlines With David Landis

Cision

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

UK Government report calls for social media regulation

Stephen Waddington

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content. In evidence Facebook did not accept its responsibilities to identify or prevent illegal election campaign activity from overseas jurisdictions.

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Among other digital marketing strategies, you’ll learn how to leverage social platforms like Twitter, Facebook, Google+, YouTube, Instagram, Pinterest and Vine.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology.

Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. These might seem like two very different topics to bring up in one sentence, but the combination did come up recently when Facebook’s Mark Zuckerberg decided to take viewers on an Oculus VR journey through the damage in Puerto Rico to show what Oculus VR can do.

Social media and search won the 2016 US elections

PR in High Definition

And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews.

PR's responsibility to the public

PR Daily

There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news.

A bizarre visit to the PeRsian conference bazaar

PR Conversations

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.”

The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

The speed of technological advancement continues to drive rapid change across many vertical markets. The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.

As videos and visuals rise on social media, so does data mining

PR Daily

The announcement means Snapchat is fast approaching Facebook’s video views. Over the next few years, video is going to be some of the most engaging content online,” Facebook founder Mark Zuckerberg recently told analysts. One of the ways Facebook is gathering and sharing engaging video content is through “Live,” its live-streaming feature similar to Periscope and Meerkat. The visual revolution shows no signs of stopping.

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