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Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

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How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Now the companies that have contributed to the gutting of local news media say they want to try to undo the damage. “That is the nature of Facebook.”

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast.

Branding rules for social media managers

PR Daily

How a brand is perceived online has a lot to do with its presence on various social media platforms. What can you do to ensure success when integrating social media into your next marketing endeavor? Facebook’s audience is the largest of any social media channel.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

Social media and search won the 2016 US elections

PR in High Definition

Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election. What is particularly interesting in this year’s election is the increasing dominance of social media.

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

UK Government report calls for social media regulation

Stephen Waddington

Media standards must be applied to social media to prevent democratic abuse. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “We The report called Disinformation and ‘fake news’: Interim Report is an important piece of work because it shows how public discourse has been polluted by the weaponised used of social media and networks. media

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? Facebook now sports 1.86 What should you do on Facebook?

Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? It can also be seen as word-of-mouth marketing or free advertising. Earned Media Examples.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising can’t do that.

Facebook has historic stock drop in wake of scandal

PR Daily

Even social media behemoth Facebook isn’t impervious to a PR crisis. Slate reported : … On an earnings call with investors, Facebook reported that its revenue grew by 42 percent over the same time last year, reaching $13.2 for [Facebook’s] growth, Zuckerberg said.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

PR 2020: What will it be like?

Marketwired

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Newsrooms have been shrinking, so our need to understand what the media want is integral. Third, there will not be a social media “killer.”

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. All this via one bare-bones blog and a Facebook group.

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. That includes comments spread on social media. That huge audience is dwarfed in comparison to Facebook’s 1.5

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more.

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Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

The Implications of the Growth of Social News

Cision

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases. Which social media platform wields the most influence over consumers?

Radio 110

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. ” He added that Gen Z doesn’t seem to care as much about the difference between content marketing and independent media as other generations.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Social Media

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising.

What Lies Ahead for Public Relations in 2018?

PRSay

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Pulse of the Profession 2018 PR trends Social Media Trends

As videos and visuals rise on social media, so does data mining

PR Daily

Snapchat’s daily video views have tripled since May; a spokesperson for the social media app told The Financial Times that 6 billion videos are watched through its platform each day. The announcement means Snapchat is fast approaching Facebook’s video views. Last week, the social network announced that 8 billion videos are watched daily on either the desktop platform or through its mobile app. The visual revolution shows no signs of stopping.

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Tell Longer Stories

Doctor Spin

The minification of the media landscape might be an illusion. The general narrative of our fast-paced media landscape has since lingered. And you don’t have to be a social media natural, either. I grew up on an island in a small Swedish town with about 900 people.

The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Like most consumers, I now find a majority of my news content via social channels.

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

5W PR

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts.

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We Love Long Stories

Doctor Spin

The minification of the media landscape might be an illusion. The general narrative of our fast-paced media landscape has since lingered. And you don’t have to be a social media natural, either. I grew up on an island in a small Swedish town with about 900 people.

Tell Longer Stories

Doctor Spin

The minification of the media landscape might be an illusion. The general narrative of our fast-paced media landscape has since lingered. And you don’t have to be a social media natural, either. I grew up on an island in a small Swedish town with about 900 people.

Tell Longer Stories

Doctor Spin

The minification of the media landscape might be an illusion. The general narrative of our fast-paced media landscape has since lingered. And you don’t have to be a social media natural, either. I grew up on an island in a small Swedish town with about 900 people.

Tell Longer Stories

Doctor Spin

The minification of the media landscape might be an illusion. The general narrative of our fast-paced media landscape has since lingered. And you don’t have to be a social media natural, either. I grew up on an island in a small Swedish town with about 900 people.

More than half of millennials say Instagram influences their purchases

PR Daily

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. The next closest platform is Facebook at roughly 32 percent.