ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Ethical Voices

MAY 18, 2023

The studies showed how social media and news media are spreading climate misinformation. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets.

Ethics 80

Ethics Reddit Energy Advertising 80

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Government 138

Government Survey Ethics Media 138

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Among other media, the ads appeared on Instagram and billboards. The other involves ethics. We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The blurring of paid and owned media. The biggest ethical challenge for me sometimes is you need to say no. The biggest one is saying no.

Ethics 52

Ethics Real Estate Agency Company 52

PRSay

SEPTEMBER 27, 2016

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

PRSay

FEBRUARY 7, 2024

The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. The ethical considerations for public relations and journalism have similarities and differences. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 88

Consumer Social Media Education Advertising 88

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

5W PR

SEPTEMBER 6, 2023

Consumers are more informed than ever, considering factors such as health benefits, ethical sourcing, sustainability, and taste quality. This can be things like the quality of ingredients, ethical sourcing, a special production process, or even the distinct flavor profile. The UVP is the foundation of the brand positioning.

Brand 78

Brand Branding Marketing Ethics 78

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Successful PR in the age of social media requires a commitment to authenticity and a willingness to engage openly with audiences.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

JULY 19, 2023

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing.

Journalism 52

Journalism Ethics Analysis eBook 52

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? Why is it important to get influencer marketing right?

Marketing 62

Marketing Advertising Advertising Social Media 62

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. Back then, many people were afraid and concerned.

Radio 59

Radio Ethics How To Writing 59

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Encourage mindful consumption: Collaborate with influencers who promote mindful consumption by sharing products or brands to avoid, and who prioritize sustainability, ethical practices, and quality over quantity.

Trends 52

Trends Marketing Ethics Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” First, there’s the issue of tone. It’s exhausting.

Advertising 236

Advertising Advertising Video Ethics 236

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Our work ethic may not look like the work ethic of years before us, but we do work hard. Public Relations Social media Drew Slater Gen Y Generation Y Millennials PR public relations'

Blogging 269

Blogging Ethics Education Technology 269

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Artificial intelligence also has the potential to revolutionize journalism. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Measurement Television 167

Axia PR

MAY 30, 2022

The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. Disclose business relationships you have with content you’re promoting to stay out of trouble.

Groups 62

Groups Advertising Advertising Social Media 62

Mindful Marketing

AUGUST 15, 2021

The social media platform explained that its decision was in the interest of individuals “ facing challenges related to body image and mental health,” especially those suffering from eating disorders. ” 3. Weight-loss is more a function of hard work and self-discipline than any quick fix.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 24, 2021

Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. This person and media site have ethics beyond reproach. PR has traditionally had a strong aversion to advertising , so the answers surprised me. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112