Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Successful PR in the age of social media requires a commitment to authenticity and a willingness to engage openly with audiences.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

AUGUST 24, 2021

Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. This person and media site have ethics beyond reproach. I think the paid piece simply earned us some dedicated attention with an educational piece of content that reminded them what we’re all about.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Give our services a try.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

MARCH 11, 2017

While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Trends 62

Trends Social Media Consumer Video 62

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. The sway of influencer marketing in the food and beverage industry cannot be underestimated. Food bloggers and social media influencers have incredible reach and engagement potential.

Brand 40

Brand Branding Local Instagram 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. Ideas are organized by marketing category (e.g. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Argyle didn’t just change its name, of course.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 194

Writing Communications Marketing B2B 194

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? Want to become an innovator on social media? Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Who are the major YouTube influencers in your sector or specialty?

Video 120

Video Trends YouTube Television 120

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Understanding the ethics of sharing. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Understanding the ethics of sharing. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 88

Guidelines Brand Branding Advertising 88

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? Q15) What’s all the hype with “content marketing?” What measure has it decided to use?

Journalism 28

Journalism Radio Report Advertising 28

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. This post isn’t about writing a media pitch because we’ve already done that. But what if you run into those sites that don’t advertise their reporters’ contact info?

Digital PR 62

Digital PR Report How To Pitching 62

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Contently - Strategy

FEBRUARY 1, 2019

The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. The line between UGC and branded content has gotten blurry.

YouTube 112

YouTube Instagram Ethics Film 112

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

APRIL 27, 2019

51% said, “‘getting it right’ was most important to their [media] organization”; followed by “revenue” (34%), “exclusivity” (10%) and “being first to publish” (5%). I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 93

Survey Journalism Study Pitching 93

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. There will be a notable uptick in socially conscious marketing. 15) Ethics in PR revisited. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93