Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 82

Ethics Training Real Estate Agency 82

Ethical Voices

MAY 18, 2023

The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets. The researchers found a decrease in negative coverage of key companies after they purchased native advertising.

Ethics 81

Ethics Reddit Energy Advertising 81

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 136

Government Survey Ethics Media 136

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Or can people even do that?

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform.

Trends 333

Trends Industry Government Data 333

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83

Ethics Travel Writing YouTube 83

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. That is not ethical.

Ethics 76

Ethics Communications Agency Technology 76

PRSay

SEPTEMBER 24, 2021

PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). ESAs from PRSA’s Board of Ethics and Professional Standards help professionals navigate possible ethical conflicts. Each ESA is a deep dive into a specific ethical topic. Each ESA is a deep dive into a specific ethical topic.

Ethics 179

Ethics Internal International Agency 179

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities. All of our work was completely lawful.

Crisis 164

Crisis Ethics Publicity Marketing 164

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 89

Brand Branding Marketing Ethics 89

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence? Is shocking people the right thing to do?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk.

Ethics 52

Ethics Real Estate Agency Company 52

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. She also serves as the faculty adviser for the Baylor PRSSA chapter.

Internal 208

Internal International Ethics Journalism 208

PRSay

SEPTEMBER 27, 2016

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Both former students are strongly committed to ethical practice. And that’s serious commitment to ethical and effective ecommerce content management and creation.

Ethics 60

Ethics Advertising Advertising Technology 60

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.

Advertising 60

Advertising Advertising Guidelines Publicity 60

PRSay

MARCH 11, 2022

He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel. He was also active in Sections and Districts as well as the PRSA Board of Ethics and Professional Standards. In retirement, he continued to counsel clients through his own firm.

Ethics 147

Ethics Journalism Newspapers Community 147

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics System Crisis Training 67

5W PR

SEPTEMBER 6, 2023

Consumers are more informed than ever, considering factors such as health benefits, ethical sourcing, sustainability, and taste quality. This can be things like the quality of ingredients, ethical sourcing, a special production process, or even the distinct flavor profile. The UVP is the foundation of the brand positioning.

Brand 78

Brand Branding Marketing Ethics 78

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2

Privacy 78

Privacy Data Marketing Retail 78

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. Gen Z demands a different PR communications approach than previous generations.

Consumer 99

Consumer Social Media Education Advertising 99

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing.

Journalism 52

Journalism Ethics Analysis eBook 52

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” It’s okay if a brand message makes us uncomfortable; in fact, it may be a goal of great advertising. But what it probably portends is that we’ve entered a period of “woke” advertising.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Meeting 334