Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. But it’s employee retention and engagement that will take priority. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 102

Survey Trends Marketing Creativity 102

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are usually industry groups you can network with. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways.

Social Media 62

Social Media Strategy Media Nonprofit 62

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Gather actionable insights from data analysis and focus groups. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 15, 2020

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Communications Conversations

APRIL 9, 2020

If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks.

Social Media 169

Social Media Trends Media LinkedIn 169

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. We know execs probably aren’t the most engaging group–largely, they’re lurkers.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. National Reading Group Month. But get creative. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Emotional Wellness Month. Filipino American History Month. National Pork Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. So, you know that whole joke about, what is the difference between PR and advertising? The whole, Advertising – I give you a dollar, Mark is a great person.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. To put it briefly, this grouping of content is protected for the entirety of the creator’s life, plus another 70 years.

Telecommunications 120

Telecommunications Training Reputation Software 120

Mindful Marketing

JANUARY 23, 2021

Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City's Grand Central Terminal. To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs. on advertising.

Education 126

Education Financial Transportation Engineering 126

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. By analyzing customer data model, AI algorithms group customers based on similarities and behaviors, which enables marketers to create tailored campaigns that resonate with specific segments and increase campaign effectiveness.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value. What we do 5.

Government 103

Government Education Print Ethics 103

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. which helps to streamline the creative process. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. A shift in employee attitudes from an internal campaign? So what was your favorite campaign? A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. And meetup groups. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Some of the magic to come can only be discovered on the journey.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

AUGUST 6, 2019

Step three: Tell a story that matches the built-in narrative and dreams of that tiny group of people. As mentioned earlier, Godin focuses on the importance of finding your niche group of people. From your logo to product packaging, to the way your employees answer the phone, every little detail matters.

Marketing 40

Marketing How To Customer Service Groups 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Cision

FEBRUARY 1, 2016

Facebook Groups have been around for quite some time, but until I became a parent I never realized how often people used them. In my social circles, I’m always getting invitations to join one group or another. Group discoverability and inclusion can be open, closed or private, making this a very versatile feature as well.

Facebook 48

Facebook Video Groups Creativity 48

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. Millennial moms are a diverse group and that diversity wasn’t reflected in the larger breastfeeding world. What kind of employee flourishes at StoneArch?

Agency 54

Agency Healthcare Interviews Insurance 54

PR Conversations

AUGUST 3, 2016

Surely senior executives had discussed and agreed a public relations strategy following the “ class-action gender discrimination lawsuit ” at the Publicis Groupe’s MSLGroup PR firm in New York in May this year? Did Kevin miss that meeting?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Surely senior executives had discussed and agreed a public relations strategy following the “ class-action gender discrimination lawsuit ” at the Publicis Groupe’s MSLGroup PR firm in New York in May this year? Did Kevin miss that meeting?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Surely senior executives had discussed and agreed a public relations strategy following the “ class-action gender discrimination lawsuit ” at the Publicis Groupe’s MSLGroup PR firm in New York in May this year? Did Kevin miss that meeting?

Interviews 40

Interviews Leadership Groups Advertising 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78