Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Avoiding such an outcome will involve many intentional actions; a main one must be asking the right questions. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. Second, that combination of advertising and public relations was a seminal moment. He also took responsibility for employees who didn’t make it at Burson-Marsteller. “We

Leadership 158

Leadership Automotive Employee Corporate 158

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. How long does it take to write the average blog post?

Content Marketing 138

Content Marketing Study Blogging Marketing 138

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Customer Service 162

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Courses are available both online and on campuses throughout the U.S. Courses are available both online and on campuses throughout the U.S. and abroad. and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 19) Employees have huge impact on social sharing. 21) The sinking confidence of social advertising metrics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? It shouldn’t read like an advertisement for your product. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

AUGUST 17, 2019

Advertising is a distant third. Participants praised the blogger’s (in this case a male) writing, his credentials, the sense that this person was someone like them , his experience using the product and his independence from the company manufacturing the product, all which impact perceptions of authenticity.” [ emphasis mine ].

Study 61

Study Survey B2B Advertising 61

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Typically, when I write a post like this, I catch a flack that says the whole world is on social media and you have to go where the audience exists. 7) Activate your employees.

Social Media 118

Social Media Brand Branding Media 118

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. It’s true of course, but it’s a problem of our own creation.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. Be smart about it. emphasis added].

Study 144

Study Media Relations Media Measurement 144

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. At the time of this writing, the rate is currently 3.8%. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 78

Resources Creativity Publicity Local 78

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Melissa Agnes

APRIL 30, 2015

Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer for removing ‘no’ from your vocabulary for the night. Does your organization foster a culture where employees are empowered to speak up and voice their opinions? Do you see something wrong here?

How To 183

How To Marketing Crisis Crisis Management 183

Cision

JANUARY 11, 2016

The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Direct advertising. Writing and editing. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Community relations. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. We’re putting our team through all of the different content strategy courses we’ve built because it’s a great way to get immediate feedback on what you created.

Brand 118

Brand Branding Marketing Facebook 118

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. And this is the only criterion by which we select the employees in our company. Nothing more.

Education 52

Education Meeting Course Creativity 52

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” It really is a revolution. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. Ethics and predatory lending. So nearly 24 years in, here I am. I saw a void I could fill.

Ethics 82

Ethics Training Real Estate Agency 82

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox , of course. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central.

Energy 120

Energy Viral Storytelling Community 120

PR Breakfast Club

MAY 12, 2014

The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made. The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. Mercedes G. López, Ph.D.}

Chemicals 50

Chemicals Pitching Study Advertising 50

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. Taking care of your employees helps too.

Agency 78

Agency Leadership Corporate Training 78