Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. But it was not enough for Musk.

Film 59

Film Twitter Viral Social Media 59

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.

Social Media 60

Social Media Media Viral Twitter 60

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. ” Crisis preparation 101: 1) Develop a tailored crisis plan.

Crisis 74

Crisis Airlines Viral Corporate 74

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 94

Sports Communications Viral Fashion 94

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In his book, Writing Skills for Public Relations, John Foster says that in our social media driven society it is more important than ever to practice good editing for our content. Hit the hot buttons. Practical Value.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 72

Sports Communications Viral Fashion 72

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Growth Hacking” – Ignore the Hype.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

FEBRUARY 29, 2016

4 Components Of The Best Social Media Campaigns. Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.” 5 Smart Strategies to Make Your Content Go Viral.

Viral 40

Viral Google Writing Facebook 40

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It was probably incumbent for the blogger to network in some capacity: getting on a “blog roll,” finding their own “tribe” to share content on social media or by reading a lot of blogs. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Publicity 87

Publicity Banking YouTube Social Media 87

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Steve Barrett: We’ve all seen those go viral haven’t we? It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 22, 2016

While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PRSay

MARCH 11, 2019

“Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 150

Trends Communications Employee Enterprise 150

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. But now with social media, we can multiply that engagement a thousand-fold. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Choosing how to distribute social media campaigns | 22:59-23:51. We now have a really great framework in place because originally it was like, “Let’s just be on social media and just see what’s trending today.”

Trends 78

Trends Brand Branding Reddit 78