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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

Media 113
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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For us, communications is the world’s most powerful tool for change.

Radio 64
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News Release vs. Press Release: What Are the Differences?

PR Fuel

To have your news release reach the right people, you must write for your target audience. You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. A press release typically takes the form of a short statement in writing.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174
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How to Social in 2019: Experts Share their Views

Flack's Revenge

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159
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Our Team

Reputation Us

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.