Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”. What’s the change?

Communications 96

Communications Software Interviews Data 96

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Video consumption has changed how organizations interact with their publics — four times as many consumers prefer digestible video content over text – and our data show that PR teams who don’t get their agencies and their clients on board will be behind the curve. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Do you know how to measure your social ROI? What are you most excited about in your new role as senior vice president in the reputation management practice of Porter Novelli?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. How did you get your start in PR?

Hotels 120

Hotels Agency Radio Measurement 120

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Advertising is a distant third. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. What is PR?

Study 61

Study Survey B2B Advertising 61

Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

Video 62

Video Social Media Instagram Media 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos? Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 87

Trends Marketing Mobile Web 87

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. But is this all just too little, too late? The customer is always right. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. And I mean that word GUILTY because someone had to approve the following pitch.)

Social Media 40

Social Media Interviews Pitching Media 40

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers. Plan podcast content. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. I would advise marketers to measure twice and cut once. I’m honored to have interviewed him and am delighted to introduce Russ to you!!

Leadership 40

Leadership Survey Enterprise Conference 40

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. For instance, Facebook already offers suggested advertisements for your business page and dynamic ads for large product catalogs. Create ad copy. Test content. Join us today. Image credit: Pixabay.

Marketing 42

Marketing Analytics Analysis Technology 42

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48