Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Landis PR

APRIL 29, 2024

At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 59

Radio Pinterest Television Government 59

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Stephen Waddington

MAY 10, 2022

Ours is an industry doubled in size since 2019. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. The rapid growth of this marketplace, both in scale and in technical innovation, has outpaced the capabilities of UK advertising regulation.

Marketing 78

Marketing Government Sports Advertising 78

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. But most relevant of all may be the sheer amount of data available to consumers about their own health and wellness. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. It hasn’t all been sunshine and rainbows, though. So, how will public relations be thought of by then?

Television 100

Television Radio Measurement Facebook 100

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own.

Marketing 120

Marketing Analytics Television Tools 120

Mindful Marketing

DECEMBER 4, 2022

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. That’s why there are crowds of royal watchers and television shows like Basketball Wives.

Financial 80

Financial Banking Consumer Ethics 80

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Holding companies — especially WPP, Omnicom, Interpublic and Publicis — will continue to play important roles in the PR industry.

Publicity 167

Publicity Social Media Measurement Television 167

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Work -> (Employers, Industries, Job Titles, Office Type).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How has the PR industry changed since you first started? Where do you think the PR industry is headed? How did you get your start in PR? Let’s put it this way.

Writing 120

Writing Engineering Journalism Analytics 120

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” But we also have trade outlets in many industries thirsting for good content. How do you do it?

Television 75

Television Storytelling Groups System 75

Beyond PR

MARCH 1, 2018

Part of the problem is that the communications industry has for too long been part of a mutual shoulder shrug society, where everybody decided that since the metrics weren’t great, let’s all just use the same numbers, fundamentally flawed though they may be. But today, consumers don’t think and move in packs any longer.

Media 73

Media Measurement Enterprise Television 73

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. No matter your company or industry, at least some percentage of your audience is on Facebook – and probably on a mobile device. Ignore claims that a group or demographic has abandoned Facebook.

Facebook 60

Facebook Mobile Retail B2C 60

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. But how are things in the industry, Ms. What is the situation in your industry?

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

JUNE 30, 2016

These are not trade journalists looking to cover the higher education industry; they have their place at other publications. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Understanding who your audience is can help with identifying what type of media they consume. The problem is most people don’t know where to start. This will take time, but it’s worth it in the end.

How To 54

How To Writing Guidelines Television 54

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PRSay

FEBRUARY 27, 2017

As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising. Where was everyone else in this industry? The PR industry was lacking diversity and, although it has improved, still is.

Conference 60

Conference Education Public Affairs Television 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages.

Print 64

Print Social Media Web Television 64

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. COVID impact on news industry: more of the same?

Newspapers 103

Newspapers Print Local Television 103

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. International and Local PR Services: The PR industry in Hong Kong is sophisticated, with numerous international and local agencies offering a wide range of services. Build Strong Relationships and Networks: 1. Stay Informed and Agile: 1.

Marketing 65

Marketing Local Crisis Management Internal 65

Mark My Words

MAY 3, 2022

Choice The poor media narrative surrounding Netflix is not helped by the lessening reliance consumers have on it in an age of overwhelming choice. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.” Such issues have never seen the platform face as much controversy than at present.

Film 60

Film Advertising Advertising Consumer 60

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86