Remove Advertising Remove Consumer Remove Examples Remove Viral
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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

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A brief guide to short-form video for brands

NewsWhip

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Take Panera Bread as an example.

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Does Selling Love Risk Relationships?

Mindful Marketing

Sometimes called “the oldest profession ,” prostitution is the classic example of such harm and the reason why historically most societies have considered harlotry immoral. Movie and TV show sex scenes are another example of potential harm. What is more valuable to us as humans than love, though?

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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Why TikTok? .

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?