PR 20/20

DECEMBER 13, 2018

The Marketing AI Institute was created and is powered by PR 20/20. I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the Marketing Artificial Intelligence Conference (MAICON).

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Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers.

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Conference Marketing Analytics Case Study 40

PR 20/20

OCTOBER 30, 2018

The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open.

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Conference Marketing Case Study Hotels 45

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

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Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns.

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B2B Creativity Content Marketing Measurement 61

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Crowdsourced project aims to scrutinise political advertising. Here’s what you’ll learn. Ditch the lazy fake news tag. UK General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. To promote your livestream , start advertising it two weeks in advance, and then send out a reminder a week before the livestream, and then a day before, and then two hours before. What’s the takeaway for viewers?

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. Some years ago a company I worked with planned to host a virtual conference.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 81

B2B Social Media Company Marketing 81

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Receiving an award can increase brand awareness, fuel your advertising and content marketing programs, and even assist with sales enablement. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Because of social distancing restrictions and the concern for public health & safety, many industry conferences are being held online now. Virtual Events & Live Streaming.

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Trends YouTube Tourism Video 105

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. What this media consumption shift caused is a shift in how publishers view content marketing. It is antithetical to a lot of the past thought on content marketing and publishing.

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Mobile LinkedIn Facebook Google 120

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Advertising makes stories up and shares them.” Now I agree with that, but my issue is so what?

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR 20/20

MAY 8, 2019

We’re doing this in three primary ways: Marketing Artificial Intelligence Institute. Marketing Artificial Intelligence Conference (MAICON). Marketing Artificial Intelligence Institute. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. His message? In the next five years, he said, Google+ will be Google.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

DECEMBER 30, 2017

This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Where is your paid content?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 29, 2019

1) Not an open house; think: mini-conference. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Consider transforming an open house into an event with a conference-like feel. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 77

Resources Creativity Publicity Local 77

MaccaPR

APRIL 20, 2016

I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Social Media Marketing World started with a captivating keynote from. billion in revenue from advertising.

Social Media 48

Social Media Trends Media Facebook 48

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources.

Resources 136

Resources Communications Education Guidelines 136

wiredPRworks

APRIL 27, 2020

What happens when we build brands with STOP marketing as a customer design experience, not storytelling? At American Marketing Association’s 2020 AMA Experience Design Virtual Conference , Russ Klein CEO, American Marketing Association took us into the future of customer experience design and marketing during a virtual event.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

What happens when we build brands with STOP marketing as a customer design experience, not storytelling? At American Marketing Association’s 2020 AMA Experience Design Virtual Conference , Russ Klein CEO, American Marketing Association took us into the future of customer experience design and marketing during a virtual event.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

NOVEMBER 11, 2017

Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”.

Study 64

Study Marketing B2B Apparel 64

MaccaPR

OCTOBER 22, 2014

The advertising-free, invitation-only social network Ello, like the sparkly, new social channels that came before it, not only has the power to transform your business, but also to distract you from your other channels, social media strategies and overall digital marketing. social media network, Ello, which I’ll share below.

Social Media 54

Social Media Media Facebook Conference 54

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Can AI Improve PR?

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Analytics Data Pinterest System 65

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Globally, marketing investments total something approaching $1 trillion which is an astronomical amount of money. Photo credit: Flickr, Staffan Scherz ( CC BY 2.0 ).

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52