Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. Damaging the reputation of marketers.

Engineering 130

Engineering Reputation Data Advertising 130

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

Brand 185

Brand Branding Marketing Wireless 185

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. There is an element of keeping a pulse on culture and identifying what’s next – while introducing your brand or your magazine editor’s voice into the media conversation in a meaningful way.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 74

Meeting Automotive Engineering Journalism 74

Buzzstream

JANUARY 22, 2024

However, some sites may be open to guest posts even if they don’t advertise. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding.

Report 225

Report Media Advertising Advertising 225

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Local Print 120

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? A Connected And Engaged Community. population , spending more time with television, magazines and radio.

Television 72

Television Education Groups Community 72

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. Examples of earned media include newspapers, TV news, magazines, and digital publications. There are three types of media: Paid Media. This is any promotional piece you buy. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace.

Meeting 57

Meeting Mobile Automotive Transportation 57

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tapping into creative communities is a great way to draw out your own creative PR thinking.

Creativity 150

Creativity Web Social Media Data 150

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

MAY 3, 2019

Finally, podcasts lend themselves to depth and nuance – Which PR opportunity would your CEO prefer: a two-paragraph quote in a magazine article or a 60-minute wide-ranging podcast? And for God’s Sake, Podcasts are Not Advertising. We offer both a magazine and a podcast,” says Banham.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.

B2B 82

B2B Social Media Company Marketing 82

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials. Copyright © Mora Communications Inc. A targeted public relations campaign will establish you as the go-to expert in your field.

Radio 40

Radio Newspapers Advertising Advertising 40

Rock the Status Quo

AUGUST 19, 2015

Using vanity metrics to determine what news we see is the equivalent of using a popularity contest in Style magazine to determine news covered in US News & World Report. It would take time and patience that advertisers might not be willing to risk. Is breaking news supposed to be entertaining?

Local 100

Local Journalism Infographics Social Media 100

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”.

Employee 151

Employee Print Writing Survey 151

Beyond PR

JUNE 30, 2016

Community college newsletters or magazines. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions. The college newspaper. The university radio or TV station. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Additional duties. In multiple mediums.”.

Communications 128

Communications Crisis Internal International 128

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Advertising, production, and distribution have all fundamentally changed. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 99

Survey Industry Leadership Study 99

PRSay

JUNE 6, 2017

The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words. One night a week, I would have to cover a small city council meeting in one of the suburban communities near Edmonton in Alberta, Canada, where I was working at the time.

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. What are hits and misses you’ve experienced with PR and advertising professionals? You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. We don’t know whether that magazine was put into a dentist surgery and four people read it. Gosh, okay.

Consumer 78

Consumer Measurement Local Data 78

PR Conversations

SEPTEMBER 10, 2014

He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders. advertisements ( advertising was part of the public relations division) regarding these positions appeared nationally on the radio, and in newspapers and magazines. After the war, N.A.M.

Publicity 67

Publicity Advertising Advertising Community 67