Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. This can make it difficult for them to gain exposure and build recognition in their industry. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. This can make it difficult for them to gain exposure and build recognition in their industry. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry.

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of PR.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 40

Conference Marketing Analytics Case Study 40

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Why customer experience is more important than customer services.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

NOVEMBER 30, 2022

Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? If so, remember that we are in the age of personalization.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. The future of social media community management is in-house. Service Offerings. In-House as the Future.

Digital PR 45

Digital PR Trends Training Media Training 45

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Make your customers happy. People trust online reviews and peer recommendations more than advertising and brand content. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business.

Brand 120

Brand Branding Marketing How To 120

Rock the Status Quo

JULY 30, 2014

Even AVEs (advertising equivalencies). ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Kickstart The Discussion Even for those with substantial experience in the industry, creating a solid metrics program isn’t easy. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. In those six years, what have you learned about working in social in a highly regulated industry? Why do you continue to choose health care over other industries? take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Depending on your industry, you may be able to get press mentions as well. Please let me know.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. We need to remember these basic lessons in our industry. We think we know exactly what our customers want, but sometimes, we’re wrong. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106