wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Konnect Agency

MAY 11, 2023

Lemon8: Exploring the World of Curated Content and Niche Communities Lemon8 , the captivating video and photo-sharing app, has caught the attention of Gen Z with its unique approach to content creation and curated communities. They want to engage with brands and influencers, not just passively consume content.

Social Media 52

Social Media Agency Media Mobile 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Develop a community. We needed to develop a community that was inspirational and empowering. As consumers, we all know that so much more goes into our spending. Consider advertising there. A Guest Post By Natasha Clark, Founder of Lioness Magazine.

Enterprise 150

Enterprise Community Education Radio 150

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. We need to know the music, books, movies, food whims and fashion that captivate consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

OCTOBER 16, 2017

Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message. So, that’s an area of strategic value that I think communicators can think about. I still think it. . Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Konnect Agency

JUNE 8, 2023

Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience.

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 22) “I am a storyteller and I look out for people.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 29) “I help communicate to different audiences what our company does.”.

Employee 147

Employee Print Writing Survey 147

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Consumer Advertising 61

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. According to the Nielsen Global Trust in Advertising Report, 83% of people trust recommendations of friends and family , and the same percentage take action on these opinions at least some of the time!

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 94

Survey Industry Leadership Study 94

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 84

Wireless Storytelling Radio Analysis 84

The Hoffman Agency

SEPTEMBER 1, 2020

Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. On paper, tech PR is companies communicating with other companies, industry leaders and consumers.

Pitching 36

Pitching Internal International Meeting 36

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Twitter favours native posting, and Twitter rewards this with higher ranking and greater engagement.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Or use these events to drive media relations and community conversation. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mark My Words

MAY 3, 2022

Choice The poor media narrative surrounding Netflix is not helped by the lessening reliance consumers have on it in an age of overwhelming choice. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.” Such issues have never seen the platform face as much controversy than at present.

Film 60

Film Advertising Advertising Consumer 60

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer. Next, we’ll talk a bit about content.

Brand 52

Brand Branding Marketing Storytelling 52

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. And one of the sub-trends is online communities. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Doing so keeps our brands top of mind for months and places us at the center of our respective communities. The former applies to influencer relations, native advertising, and product placements. User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60