ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 110

Advertising Advertising Real Estate Travel 110

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 170

Community Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Conferences and speaking engagements on panels get executives in front of a room of peers and positions them as a credible resource for both media and analysts.

Conference 319

Conference Privacy Leadership Data 319

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. The goal is to effectively deliver a brand’s message to its target audience. Objectives are set and resources are allocated to maximize the impact of the marketing campaign. Media planning is a systematic process.

Media 78

Media Advertising Advertising Analysis 78

Communications Conversations

JANUARY 20, 2022

I see 3 big reasons: 1 – Resources. It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Communications Conversations

AUGUST 30, 2017

But, there is a process behind it–and resources I use on a consistent basis. I thought I would share those resources today and how I use them. It total, I use seven different online resources when finding those job posting each week: MN PR Blog. University of St. Thomas Job Board.

Resources 60

Resources LinkedIn Enterprise Blogging 60

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Generating brand awareness. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. The context in which your content appears can impact brand safety.

Media 102

Media Advertising Advertising Print 102

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. They handed out branded goodies and chatted up the line.

Resources 76

Resources Creativity Publicity Local 76

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Here are three factors to consider to appeal to your target audience with brand journalism.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 124

Trends Pitching Twitter Nonprofit 124

Stephen Waddington

SEPTEMBER 7, 2021

The balance report to legal, human resources, or another function. Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Sadly, these aren’t the only two problems that I have seen as far as awful brand stories go. Or one that set off alarms?

Brand 149

Brand Branding Storytelling Print 149

5W PR

AUGUST 22, 2019

Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.

Brand 121

Brand Branding Retail Education 121

Axia PR

JANUARY 6, 2021

Earned media coverage should be important to your company because it builds a brand while advertising supports it. Give your marketing team the resources it needs to be as successful as possible.

Pitching 100

Pitching Marketing Media Corporate 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Being an information resource is an excellent way to build up to getting solid coverage. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Agency Product Launch 334

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52