Capture viral behavior with strange projects
APRIL 21, 2016
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.