PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. Find viral platforms.

Viral 136

Viral How To Advertising Advertising 136

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. The two should also collaborate on brand messaging well in advance of the start of a PR program. Social media engagement.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral 120

Viral Data Web Trends 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

Social Media 87

Social Media Trends Media Instagram 87

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . TikTok is a powerful brand marketing platform.

B2B 310

B2B Video Creativity Social Media 310

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. As a result, social media growth is crucial for continued success. What fuels social media growth? Engagement. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Cision

FEBRUARY 8, 2016

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Top 10 ads.

Brand 120

Brand Branding Viral Advertising 120

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 102

Ethics Trends Social Media SEO 102

Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. But it was not enough for Musk.

Film 59

Film Twitter Viral Social Media 59

Mark My Words

APRIL 18, 2018

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. The move is clearly a stunt designed to fly in the face of conventional wisdom that leveraging social is a crucial element of a brand’s customer engagement.

Social Media 60

Social Media Media Viral Twitter 60

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 89

Social Media Conference Media Corporate 89

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Social media is among the least effective ways to regularly communicate with someone.

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. This allows you to optimize PR efforts and earned media to produce better leads.

Brand 273

Brand Branding Consumer Social Media 273