Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. What is native advertising? This is the form of native advertising discussed in the podcast.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.

What Most Brands Get Wrong When Telling Their Story

ReimaginePR

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? The thing is, brand stories are usually bad for a few of the same reasons.

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Is Content Marketing Better than Advertising?

Sword and the Script

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks.

How Digital Marketing is Dominating Advertising

Ron Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data. The post How Digital Marketing is Dominating Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

The Perfect Marriage Between Public Relations and Social Media Advertising

Ron Torossian

PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and influencers to achieve heights of success that were previously limited. What Does Social Media Advertising Consist of? Brand PR Public Relations 5WPR CEO Social Media

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

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5 Ways to Improve Your Brand Video Dialogue

ReimaginePR

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Whenever you’re creating videos for your brand, remember, “winging it” wastes time.

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. No matter how social media savvy you or your brand is, the cost is likely to continue to rise. Senior marketers report spending 9.8%

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21

Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation.

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 212

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising.

How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

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Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together.

How to Create a Keyword Library for Your Brand

Cision

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Consistency across both sales and marketing makes for stronger branding and attracts better results.

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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

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Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.

Forbes opens up native advertising service to brands

PR Daily

Forbes Media is making it even easier for brands to publish native advertising on its platform. Advertisers will now be able to create multi-platform content on Forbes, including posts, videos, infographics and photo galleries.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. As part of that, brands would see their viewability reduced; things that generate conversations and interactions would see their their reach increased.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Raise Brand Awareness.

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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon. It’s clear that prankvertising can have huge benefits for brands. Advertising

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Your brand story should have a beginning, middle and end like any good tale.

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. Hacks for Branded Social Media Accounts.

Facebook to make brand’s advertising spend visible (blame the Russians)

Prohibition

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past. You’ll also be able to see how much an advertiser paid, the type of people who saw the ads and the number of impressions.

Advertising & Promotions Manager - Cleveland, OH

Flack Me

Company: The Cleveland Orchestra Location: Cleveland, Ohio Industry: Advertising - Brand Strategy Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

What PR pros need to know about social advertising

Media Bullseye

Paid” drifts awfully close to advertising, which is often a separate department within a company, and it’s still seen as outside of the expertise of most PR practitioners. Snapchat just recently launched Snapchat Partners , its advertising API.

Olympics advertisers see record-breaking numbers

PR Daily

Part of the appeal for advertisers is that Rio is only an hour ahead of the Eastern Time Zone. That means that advertisers can appear during live broadcasts as opposed to tape delays, which was the case with the London Olympics four years ago.

PR’s Role in TV and Print Advertising

TrendKite

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message

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PR’s Role in TV and Print Advertising

TrendKite

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message

Print 40

Native Advertising: Should PR Shore Up the Defenses or Lead an Expeditionary Force?

Shift Communications

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. As readers, we became adept at recognizing advertising features and flipping the page.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads , predicts that these “snackable” ads will begin to come into their own, if not by the end of this year, then by 2018. Just how short can a message be before it loses meaning? A recent piece in Adweek titled.