Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
The New Advertising
MARCH 17, 2011
The point of this ad is to position brand in your mind as a benevolent corporate citizen and its goal is to get you to choose Home Depot over Lowe ’s the next time you need lumber or lightbulbs. Everything is advertising. But in the end, it’s all advertising.
Why Brands Need to Get Emotional
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. Are you excited about social advertising on Instagram?
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. Mondays are my super busy days.
Trust and the Unlikely Reinvention of Advertising [UML]
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. Go through all the brand ambassador applications you received.
Digital Advertising and Public Relations, Part 5: Advertising Measurement
JULY 18, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Awareness is our brand building KPI.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.
Digital Advertising and Public Relations, Part 3: Advertising Strategies
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Brand Building: Capturing Attention. The first and most common use of advertising is to capture attention.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you.
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
Is native advertising a threat to PR?
APRIL 20, 2015
I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). Read through these “paid posts” the brand studio is putting together.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. Brands want to get in front of prospective shoppers.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers.
Friday Wrap #175: PR subject to advertising rules in Australia, NY Times distributes VR headsets
Holtz Communication + Technology
OCTOBER 23, 2015
In Australia, PR is now subject to advertising code of ethics —The distinction between PR and advertising got a little blurrier in Australia, where complaints about PR campaigns will be reviewed by the Australian Standards Bureau, the industry’s self-regulating body.
Instagram opens advertising to all
SEPTEMBER 10, 2015
When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.
What eBay’s new advertising model means to marketers
MARCH 14, 2017
As online retail overtakes brick-and-mortar shopping, e-commerce giant eBay’s attitude toward advertising is changing. eBay’s ad sales team will aim to help brands create ads to drive sales on its site. The move is a departure from the company’s past attitude toward digital advertising.
5 Amazing Facts You Must Know About Facebook Advertising
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content.
What is ‘true native’ advertising?
DECEMBER 14, 2016
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21
How to Find and Work with Brand Evangelists
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter
Holtz Communication + Technology
MAY 22, 2015
A lot of social media is moving to messaging apps (there’s no network hotter right now than Snapchat) and brands are struggling to figure out how to reach people who use them. The brand’s human rights efforts come first, followed by wildlife protection.
Advertising Goldmine: How to Craft Your Best Social Media Ad
AUGUST 30, 2016
Specifically, social media has become an effective platform for online advertising. These sites provide excellent examples regarding the importance of social advertising and successful methods for handling social media’s advertising potential.
FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice
FEBRUARY 14, 2017
Download Full Paper (PDF): FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. Native Advertising.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected.
3 Questions to Ask Before Diving Into Brand Journalism
DECEMBER 12, 2015
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Readers who turn to brand newsrooms want to be in the know before their competitors.
Why native advertising is the next hot trend in PR
APRIL 13, 2016
A recent survey found PR pros have widespread interest in native advertising. The Interactive Advertising Bureau UK found. Obviously native ads obscure the boundary between news and advertising, the line between seamless design and intentional deception.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Example* – Empowered portrayal of women in all types of advertising) . Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns
Solo PR Pro
FEBRUARY 23, 2016
As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. But being able to follow the steps in the Ads Manager doesn’t mean you’re leveraging Facebook Advertising properly and getting the most out of it for your business.
Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.
Why Brands Need To Embrace Snapchat
FEBRUARY 1, 2016
If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it.
APRIL 30, 2014
What must not be overlooked in this story is the decision by 13 brands to discontinue a relationship with the team until the ownership changed, before the announcement yesterday by Commissioner Silver. I appeared last night on CNN to discuss this new level of brand responsibility.
Free White Paper! Build a Brand Journalism Program
DECEMBER 3, 2015
Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales?
What we can learn from brands that play the emotional connection card
PR in High Definition
JULY 30, 2015
Brands trying to strike up an emotional connection with you is nothing new. However, it’s a trend that’s on the up this year and we’ve noticed major brands starting to take this marketing approach. Because there seems to be huge brands […].
3 Factors That Shape Your Brand Journalism Strategy
JANUARY 15, 2016
Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Is your brand local to one DMA?
A Full 360: The Newest Form of Digital Advertising
The Stalwart Blog
NOVEMBER 13, 2015
A feature allowing publishers and brands (like GoPro ) to organically post fully interactive, 360-degree videos to their pages. Now, Facebook is bringing advertisements into the 360 foray. The interactive aspect of 360 technology is already forcing brands to think outside of the box.
CES 2016: Top 100 Influencers and Brands
JANUARY 13, 2016
All the big tech brands, and a lot of new tech startups as well, were there to showcase the best technology of the future. Of the top 10 brands 6 were media publications and 4 were vendors. CES2016: Top 100 Influencers and Brands Click To Tweet. TOP 100 BRANDS.