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Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand. [By Karen Geier].

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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR.

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. ” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. Be prepared for viral success.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral.

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident.

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Go peruse a few tragic headlines and see what sort of advertising is adjacent.

Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. Advertising

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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Less Is More in Digital Marketing and Advertising

5W PR

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. If anything, taking a “less is more” approach can pay off more for brands who strive to strike up long term and authentic relationships with their customers.

3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

But don’t simply post a link on your Facebook page and expect for it to go viral. If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information).

3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

What started as an idea to satirically advertise his girlfriend’s car turned into marketing gold. 2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned.

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5 ways brand managers can employ word-of-mouth marketing

PR Daily

Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure. It relies on brand marketers connecting with customers and customers connecting with their friends, so analysis became difficult across potential digital and in-person points of contact.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing

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The 3 Brands That Won Super Bowl 50

Cision

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Brand.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent Burger King PR stunt made quite a splash: The company wanted to highlight a brand anniversary, so they went about it in an online guerilla campaign by liking really old influencer tweets from the anniversary year.

The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent PR stunt by Burger King made quite a splash: The company wanted to highlight a brand anniversary, so they started liking really old tweets from various influencers. So, is the exploit PR strategy something your brand should explore?

Controversy PR: how brands cash in on the offence economy

Mark My Words

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper.

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Report: CSR, trust and social media paramount to building brand loyalty

PR Daily

consumers found that 75 percent think organizations can do a better job of increasing brand loyalty. Ninety percent said no brand has gone to extraordinary measures to keep their business, but consumers aren’t looking for massive gestures.

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10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. Gap took to Twitter to advertise its hashtag #DressNormal campaign. When hashtag #bendgate—the controversy over whether Apple’s iPhone 6 Plus could bend—went viral, many competitors jumped at the opportunity to post tweets mocking the phone. Brand managers have to be beyond reproach to conduct successful social media Q&As.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Internet stardom can be a double-edged sword—for both individuals finding their 15 minutes of online fame and the brand managers who ride their coattails. Most human memes and viral celebrities follow this narrative arc gradually, and many never complete it.

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

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NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. However, many brand managers aren’t ready to rule it out, and some say sports are a big deal for their brand.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.