Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 141

Survey Measurement System Education 141

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article.

Community 206

Community Nonprofit Conference Social Media 206

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Social Media Internal International 78

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. Have you read the book Crossing the Chasm ? All the sessions were recorded, including the panel I participated on for media relations.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. The Big Book of Webinar Stats by GoToMeeting. 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. We are currently writing a book with Christina.

Radio 59

Radio Ethics How To Writing 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. We still had Bacon’s Books :-/ so I remember embracing tech with open arms. – Measurement & analytics. #measurePR March 2018. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send. 16% on marketing analytics. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 76

Ethics Communications Agency Technology 76

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Similarly, from an historical perspective, Professor Tom Watson has observed that attitudes towards the impact of technology on PR practice have been most frequently to ignore it or take a “cautious, sense-making view”.

Training 65

Training Ethics Data Analysis 65

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. What’s your best tip for measuring PR for broadcast coverage? It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

PR in High Definition

FEBRUARY 18, 2019

While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. Companies that prioritise activities towards voice technology now have the chance to get ahead. It will be, however, a challenge.

Engineering 67

Engineering Reputation Social Media SEO 67

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology Internal 87

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Q: How did you decide on the ideal marketing technology stack? Which digital tactics have proven most effective?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. More, More and Still More. Engagement.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Cision

APRIL 6, 2015

Alix and Lulu look at the ways technology affects us.” Get our free multimedia storyelling e-book now! Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers. Is our closeness with computers changing us as a species?

Engineering 120

Engineering Tools Examples YouTube 120

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

PR Conversations

NOVEMBER 27, 2015

He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” One was the lovely Marzie , a cheerful and charming 22-year old student of economics.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Social Media 78

Social Media Web Media Measurement 78

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. Sadly, investment in advertising won’t help combat this, only PR. How do you think an ever increasing growth in technology will change the marketing sector? Which is your social media platform of choice and why? Not so much a campaign, but a project.

Interviews 28

Interviews SEO Banking Radio 28