Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. This idea makes sense.

Data 159

Data Media Software Viral 159

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 148

Product Launch Storytelling Social Media Video 148

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online.

SEO 124

SEO Google Hotels Strategy 124

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Please support my blog by sharing it with other PR- and communication professionals. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk.

Strategy 52

Strategy Real Estate Case Study System 52

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.”

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

SEO 80

SEO Infographics Strategy Viral 80

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter. Check out Mindful Marketing Ads and Vote your Mind!

Marketing 74

Marketing Pharmaceuticals Policies System 74

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing' Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Tools 128

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. For the attorney looking to raise his or her profile, there is no better option than PR.

Advertising 40

Advertising Advertising Television Viral 40

ReimaginePR

JUNE 6, 2016

8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger. The biggest misconception is that the campaign will go viral. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Shift Communications

APRIL 13, 2015

Will a blog post go viral? In the example above, there’s a blog post that’s doing reasonably well on Twitter. Advertising Marketing Metrics Strategy' One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Conclusion.

Analytics 60

Analytics Google How To System 60

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2C 60

Cision

FEBRUARY 5, 2016

For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views. You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral YouTube 120

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. You won’t find all the answers in this 750-word blog post. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? So crafting a powerful one is important. Print it out.

How To 60

How To Tools Writing Viral 60

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. She did however take it in good jest and ended up laughing about it with her followers! A pretty terrible mis-shake…. Jem Lucy’s ASA scandal.

Marketing 48

Marketing Social Media Instagram Advertising 48

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

ReimaginePR

SEPTEMBER 26, 2016

I’m startled whenever I come across blog posts containing only 300 words or less. But don’t simply post a link on your Facebook page and expect for it to go viral. You can do the same thing when you have the same focus. Let’s talk about key concepts to keep in mind when strategizing your content: 1. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

PR in High Definition

SEPTEMBER 24, 2019

A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. While occasionally a video is useful support content for news, the primary reasoning I can see for loading every page with a video is to increase advertising revenue. News been framed!

Media 54

Media Newspapers Journalism Video 54

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length.

Video 62

Video Social Media Instagram Media 62