5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 243

Media Analysis Measurement Advertising 243

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. That it’s not that advertising is declining, it’s just that consumers are changing.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JUNE 14, 2024

How AI Tools Are Driving Progress in Various Fields AI’s influence resonates throughout numerous industries, revolutionizing conventional methods and enhancing productivity, cost-effectiveness, and efficacy. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Analysis Healthcare Tools 78

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 221

Media Analysis Measurement Advertising 221

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Rock the Status Quo

NOVEMBER 26, 2019

I've worked with multiple 7-Figure businesses to help scale their sales in the digital marketing space, Amazon FBA, PR and the health industry. I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I hope you enjoy them and they help open your mind to more creativity.

SEO 130

SEO YouTube Travel Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Polls to gauge where followers stand on industry trends or common obstacles. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. A case in point is the brand S’well.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

5W PR

JULY 18, 2023

Collaborate with influencers in the food and beverage industry who align with the brand’s own values. Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. Advertising campaigns. There are many types of advertising campaigns that companies can create to target their audiences and get them to convert on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. I’d love to connect.:

Pitching 130

Pitching Television Trends YouTube 130

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 100

Marketing Healthcare Study Advertising 100

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. To make the most of a sage persona, create a long-form content blog to generate traffic. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 127

Brand Branding Guidelines Creativity 127

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? Industry: Are there specific verticals that you work within?

Marketing 79

Marketing Creativity Advertising Advertising 79