ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. They want to see third-party validation to understand just how valuable the technology is to the industry. It makes sense.

How To 241

How To Advertising Advertising Data 241

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. That’s retargeting.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information.

B2B 120

B2B Marketing Content Marketing Technology 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our cell phones are not pieces of technology but a necessary appendage. So how do you define tech PR today in 2021?

Healthcare 64

Healthcare B2B Technology Fashion 64

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Is programmatic TV advertising reaching a tipping point?

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 120

Privacy Technology B2B Data 120

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Shift Communications

NOVEMBER 20, 2017

B2B tech companies have jumped in with both feet. Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. Marketing and advertising. SaaS technology companies. Technology companies. Airlines have started using more characters.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. This is a spank-worthy practice.

Wireless 150

Wireless Analytics Data Trends 150

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% As a vertical, technology companies invest 9.7%

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233