Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

MAY 15, 2024

If you haven’t read an article, don’t say you did. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. Stay genuine.

Google 71

Google SEO Tools Pitching 71

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. This conveniently aligns with the social networking monetization strategy – advertising. 1) How long does it take to rank in search?

SEO 60

SEO Google Engineering Social Media 60

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 72

SEO Writing Engineering Product Launch 72

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They improve your SEO rankings.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” Sequentially, revenue and profit also fell from $13.9

Publicity 86

Publicity Survey Enterprise Pitching 86

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. One of the biggest trends we’re seeing is a shift towards Opinion articles. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Still not sure?

Writing 101

Writing Small Business Consumer Reputation 101

Shift Communications

JANUARY 30, 2017

Suppose we take our pitch about SEO, about how trust and linking have a relationship. Should this pitch about SEO land on my desk? Here’s an example of what my Twitter followers care about, visualized as a word cloud using Sysomos MAP, a popular public relations media monitoring tool: Note that SEO is in there. Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. One thing that is important to remember is that some outlets won’t take your press release and craft their own article from it. We’re here to take care of your PR writing for you.

Radio 65

Radio Print Writing Consumer 65

ReimaginePR

SEPTEMBER 26, 2016

However, I come across 10-year-old articles on the first page of Google all of the time. These articles future-proofed themselves a decade (or more) ago by creating customer-centric, authoritative content. Win at SEO. SEO is important, and should be considered carefully. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. G ood writing: Make sure visitors are not distracted by spelling, stylistic, and factual errors.

Google 100

Google Training Engineering Web 100

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Move on and select something else to write about.

How To 53

How To Writing Guidelines Television 53

ImPRessions - Crenshaw Communications

MAY 23, 2017

For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Stephen Waddington

JANUARY 27, 2019

It tracks eight billion articles a month. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. This article by Kate Evans on Digital Commerce 360 tells the inside story. ?? Currents spots white space for conversation and content Parsle.ly It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. She helps with submissions, writes blog articles and works with remote editors. Until next time! Critical Mention.

Case Study 80

Case Study Social Media Survey Video 80

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. So you set about writing up a great press release about it. 5 Incredibly Annoying Press Release Writing Habits.

Writing 45

Writing SEO Report Blogging 45

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

SEPTEMBER 14, 2012

Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). Love what you write about. In my case, that would be Guinea Pig Today.

Blogging 90

Blogging Engineering Google SEO 90

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49