ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Go for a bylined article in a trade publication or research journal. Supporting SEO Media mentions become part of your search results. Where you are communicates who you are.

Media Relations 107

Media Relations Media SEO Newspapers 107

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. You cannot always redirect users back to your articles. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. 80 percent of people read headlines but only 20 percent continue to read the whole article.

Writing 52

Writing How To Engineering Industry 52

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. What Is the Inverted Pyramid Writing Style? It Encourages You to Read On.

Writing 52

Writing SEO Construction Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it.

SEO 71

SEO Film Reddit Video 71

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. And relevance is fundamental to SEO success. Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 123

Google Engineering SEO Writing 123

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Remote PR Jobs

SEPTEMBER 25, 2023

Make sure to only reach out to journalists who are within your niche and have written articles on similar subjects in the past. Try launching lookalike campaigns from traffic generated from an article you pitched. Improve your SEO. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” Searches of “radiology” tend to pull academic, peer-to-peer articles. ” Write ‘kickers’ for your headlines. .”

SEO 60

SEO Engineering Mobile Pitching 60

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. Think about your content calendar for 2017.

SEO 60

SEO Mobile Web Google 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. As always, below are three articles I’ve vetted and recommend for our perusal. It’s worth investing in a PR firm that plays well with SEO.

SEO 60

SEO Google Engineering Social Media 60

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Brand 52

Stern + Associates

FEBRUARY 28, 2024

It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. But what makes contributed content – as in byline articles, guest blog posts, etc. even more valuable is the ability to shape the message.

How To 98

How To SEO Strategy Social Media 98

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. SEO for Yourself . Don’t write for bots. If You Can be One Thing, You Should be Efficient.

Web 59

Web SEO Case Study Writing 59

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 76

SEO Writing Engineering Product Launch 76

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). It appears as sponsored articles, videos, or social media posts. What is a Bylined Article ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Again, using the Endicia search phrase “FedEx vs. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No.

SEO 60

SEO Tools Comparison Google 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Business Wire

JUNE 28, 2017

2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. SEO-optimized. When it comes to SEO, keywords are incredibly important. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200