PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Would you like to learn more about great PR tips and techniques you can implement for your small business? This type of PR event is great for word-of-mouth advertising for your business.

Small Business 83

Small Business Community Local Social Media 83

Onclusive

AUGUST 10, 2018

Power of Voice is both universally applicable and far superior to the existing state of the art which includes press clip counts or media mentions and tortured vanity metrics like Impressions or Advertising Value Equivalents (AVE’s). This is what allowed advertisers, agencies, and media companies to collaborate and continually improve.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% b) Press releases still have a place. Press releases get beat up.

Study 144

Study Media Relations Media Measurement 144

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns.

Ethics 251

Ethics Data Privacy Policies 251

Prohibition

OCTOBER 5, 2023

Not to worry, this is not a blanket ban on press– news will still be available on the website from the Facebook Newsfeed, and news outlets and publications can still share their content on the site. X insists tweets are now posts X has updated its terms of service to remove any mention of twitter or tweets.

Instagram 62

Instagram Social Media Facebook Media 62

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. ” That quote comes from a press release about the report which pitches a sample.

Analytics 70

Analytics Report Technology Pitching 70

PRSay

AUGUST 25, 2020

Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It “There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 189

Community Brand Branding Advertising 189

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

MAY 17, 2016

The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise. Again, it’s fuel for both direct marketing and paid media efforts.

Brand 195

Brand Branding Marketing Advertising 195

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

NOVEMBER 22, 2016

We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. Today’s customers are actively telling their social circle about brands they love, which makes our work easier. It’s Never Boring. You’ve got to hand it to digital marketing: it keeps us on our toes.

Marketing 120

Marketing Analytics Television Tools 120

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It grew eventually into a tech-based email list that was free for users with an advertising model. Journalists were quite vocal about criticizing the company for selling their emails. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Cision

JULY 5, 2016

” To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” Pay the man (“Pay” = buy advertising, “the man” = Facebook). ” – Adam Mosseri, VP, Product Management, (Facebook) News Feed.

Facebook 216

Facebook Advertising Advertising Mobile 216

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. PR measurement.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Press releases…but not for the press. Giving voice.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. Think about what you do when a recruiter from a company you’ve never heard of sends you a message.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. While they all report to the same CMO or CEO, they all care about different metrics. “Data is an imperative in our industry.

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Mentions on Social Media –What are people saying about your brand? How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

SEPTEMBER 1, 2020

PE acquisitions like this often buyout the previous investors – and leave some funding for growth which is how the press release positions the deal. Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales.

Internal 147

Internal International Tools Software 147

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Automated Press Releases (beta). See the full speaker list.). 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

NOVEMBER 12, 2020

I even wrote a book about it. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes.

Wireless 150

Wireless Analytics Data Trends 150

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Media coverage One of the most effective ways to measure the success of PR activity is to look at the amount of press coverage it generated.

Measurement 62

Measurement How To Comparison B2C 62

Burrelles Fresh Ideas

MAY 7, 2024

It’s all about context. For example, you can integrate Google Analytics with the Burrelles’ media monitoring and measurement platform. Built-in AI allows you to see a real-time overlay of media coverage with certain PR events (such as press releases or webinars) that trigger website traffic.

Analysis 95

Analysis Measurement Data Examples 95

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MARCH 11, 2017

The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics). 3 Strategic Ways to use Press Releases for Meaningful Influence. 3) Native advertising risking non-compliance.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 103

Survey Report Media B2B 103

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. Sunday press conferences late at night. It could be 4 or 5; the constitution says something about that. Vladislav Milanov, Assoc.

Government 64

Government Conference Television Social Media 64

Shift Communications

NOVEMBER 2, 2017

Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users.

Facebook 87

Facebook Social Media Mobile Media 87

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. It is important to regularly review and analyse these metrics to identify areas for improvement and make data-driven decisions.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

JULY 31, 2018

Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. FiscalNote is building out a government relations software that combines data, analytics and workflow. 2) To buy a technology that’s hard to replicate or take too long.

Publicity 61

Publicity Software Government Content Marketing 61