ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes.

Analytics 120

Analytics Marketing How To Measurement 120

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 263

Corporate Analytics Communications Web 263

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits.

Brand 195

Brand Branding Marketing Advertising 195

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends Web 170

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Analytics was still at the early stage. Clarissa Horowitz, VP, Marketing, BitGo. “I

Banking 199

Banking Marketing Measurement Leadership 199

The Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Use your analytics. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' Be strategic. Facebook.

Facebook 226

Facebook Analytics Video Advertising 226

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9

Analytics 99

Analytics Data Retail Advertising 99

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. The truth is that PR programs have the potential to generate greater returns than any other kind of marketing. That is, until now.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 146

B2B Study Blogging Survey 146

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

Cision

JULY 5, 2016

This is an important development for communication and marketing professionals for sure: any consistent, free benefit of posting to Facebook is effectively nullified. What I want to do in this post is to share five insights around Facebook’s algorithm change that are important for communication and marketing professionals to know.

Facebook 216

Facebook Advertising Advertising Mobile 216

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 110

Data Marketing Analytics Advertising 110

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. The solution to this quandary is the owned audience. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies.

Case Study 224

Case Study Trends Instagram Social Media 224

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Rise of the Machines.

Publicity 166

Publicity Analytics Data Advertising 166

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

JULY 27, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. There’s a reason we’ve become so analytics-centric in the business world. So how do you do that?

Marketing 120

Marketing Analytics How To Instagram 120

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204