ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Of course, we all want to work with pleasant individuals. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers.

Agency 100

Agency eBook Measurement Creativity 100

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight.

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it!

B2C 120

B2C Measurement Video B2B 120

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. All good PR people have relationships at key media outlets, of course. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Prohibition

MARCH 17, 2021

I studied Visual Communication at Leeds College of Art (now Leeds Arts Uni) and whilst in my final year I went for an interview at Johnson & Johnson thinking that the role was part time and I could finish university alongside it, I was very wrong. So when I saw the job at Prohibition advertised I had to apply.

Meeting 62

Meeting Pinterest Social Media Instagram 62

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Television is also measurable, but all these agencies - they can be somehow modified.

Television 52

Television Wireless Advertising Advertising 52

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “In addition, instructors who can teach specialty courses are in high demand.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Tom’s pays its network of personalities, of course, but it has also explored ways for influencers to unlock additional rewards. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50

The Hoffman Agency

MARCH 16, 2021

in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. Fortunately, The Hoffman Agency was hiring interns. I interviewed. I’m currently completing my B.A. I applied.

Internal 41

Internal International Creativity Journalism 41

Deirdre Breakenridge

DECEMBER 11, 2015

According to the study, 73% of the in-house survey respondents said they would go to PR agencies for creative ideas. At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

Prohibition

JUNE 8, 2023

This will ensure that your content is well-structured and doesn’t veer of course. An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’.

Video 62

Video Social Media Instagram Media 62

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim: It is currently legally regulated, as it has always been, of course.

Radio 59

Radio Ethics How To Writing 59

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. The individuality transcends both to his personal and professional life.

B2B 52

B2B Communications Media Newspapers 52

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. It should, of course, be bold type and the font should be larger than the body text. To be newsworthy, it should, of course, be “new”. Its purpose is not to advertise a product even though that would be a great byproduct. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital.

Study 61

Study Survey B2B Advertising 61

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120