Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Another strategy to help your brand see results is to push out content on viral platforms. The reason?

Viral 154

Viral How To Advertising Advertising 154

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? It’s not just the head of marketing looking through these reports.

How To 120

How To Measurement Financial Report 120

PR 20/20

MAY 8, 2019

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’re doing this in three primary ways: Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

SEPTEMBER 17, 2014

By using paid advertising, you can target a specific audience to boost readership and gain followers. Marketing Coordinator. The post How to Build An Audience for Your New Blog appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Agency Practicum.

Training 72

Training How To Course Software 72

Konnect Agency

FEBRUARY 10, 2020

If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Never fear, you can still use the imagery on hand for marketing and PR use after the partnership kicks off! Advertising. To start, paid social media ads can cost as little as $1.

How To 72

How To Media YouTube Social Media 72

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 113

Media Relations Media Survey Pitching 113

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Prohibition

SEPTEMBER 19, 2019

Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. Choosing influencers that are right for your brand is key to ensuring an authentic partnership.

Marketing 54

Marketing How To Social Media Instagram 54

5W PR

APRIL 11, 2022

Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits of PR to a business. The post Using Public Relations for Publicity appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Yet this tool is often overlooked. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Get your team trained on these social media guidelines and how to use social posts appropriately. Content Marketing Mastering Social Media' PS Vita [ruling] the world.

Guidelines 168

Guidelines Training Employee Social Media 168

Landis PR

AUGUST 16, 2021

My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” How to do that? Related articles: The Importance of Quantity and Frequency in Content Marketing. What’s a brand to do?

Corporate 52

Corporate Brand Branding Advertising 52

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times.

Privacy 62

Privacy Comparison B2B Retail 62

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Use images every chance you get.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

SEPTEMBER 30, 2017

It won’t be easy, but it could be rewarding for those that learn and adapt: “Taking responsibility for revenue generation is a risk for CMOs, but is also an area with a ton of opportunity for those who can figure out how to navigate this new terrain.”. 2) The Struggle for Marketing Talent is Just Beginning.

Marketing 62

Marketing B2B Content Marketing Survey 62

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Try it out and see if it helps you identify what content to promote! Vice President, Marketing Technology. Advertising Marketing Metrics Strategy'

Analytics 60

Analytics Google How To System 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. A lot of B2B content goes unused.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. Can you tell us about your background? You name it, and I’ve probably done it! What is your favorite PR campaign you’ve worked on?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. For B2B companies, earned media and branded content ranked the highest. How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. Give our services a try.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Cision

NOVEMBER 15, 2016

media) or ‘dot-agency’ (.agency) agency) domain. Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. com) and ‘dot-net’ (.net). So go ahead. digital) and ‘dot-photos’ (.photos)

Trends 120

Trends Leadership Small Business Analytics 120

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Press Release Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JANUARY 2, 2018

Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. The first step is to hire an editorial staff to drive marketing within your organization.

Facebook 0

Facebook Marketing Journalism Creativity 0