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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Stay tuned to see how that affects overall Facebook use. These are just a few of the recent changes in the marketing realm.

Trends 319
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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Doing so would be as close to a free lunch in marketing as there is.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Content discovery, helps people weed out irrelevant and unimportant information. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. So what can marketers do to ensure content gets seen?

How To 129
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How to Use Multimedia For Better PR Campaigns

Cision

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Create more visual content.

How To 282
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How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

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Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

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