Sword and the Script

OCTOBER 20, 2020

What books do you recommend? If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script.

Resources 123

Resources Publicity Reddit Interviews 123

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? More, More and Still More.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Build a Better Agency Summit. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The post Small Business Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Content teams often sit two or three levels below the CMO.

Brand 145

Brand Branding Healthcare Enterprise 145

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. This is reflective of a traditional view of public relations.

Interviews 104

Interviews Publicity Technology Social Media 104

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. The Future of LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? It’s not just the head of marketing looking through these reports.

How To 120

How To Measurement Financial Report 120

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. 1) Why did you write your book? 4) What is “brand agility?”.

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Owned Media is Key to an Effective PR Plan We know that content is important in PR now but can we explain why? It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Marketing: Investment, Cost or Profit Center?

Advertising 60

Advertising Advertising Print Interviews 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Shift Communications

SEPTEMBER 14, 2016

You’ve no doubt developed buyer personas for your lead generation and content marketing efforts, and it’s important to keep these audiences in mind for PR efforts, too. With a little advanced planning, a fully integrated and goal-oriented marketing and PR program is achievable for companies of all sizes. Define your audience.

Strategy 60

Strategy Marketing Data Content Marketing 60

Shift Communications

MARCH 10, 2015

Here’s an example of my sharing one of Tom Webster’s posts about Mark Schaefer’s new upcoming book: This used to be the case with all posts shared on Facebook, be they personal friends or brand Pages. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

JUNE 10, 2017

That Amazon chose to sell books first was a matter simply math and pragmatism to work out kinks in a supply chain. The annual Internet Trends Report by Mary Meeker is itself a prime example of content marketing – and one executed by the venture capital firm Kleiner Perkins. Can your agency bring big ideas – and execute them?

Trends 87

Trends Marketing Mobile Web 87

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising. Much of that is due to the time it takes to book a guest, prepare questions, conduct the recording, edit the episode, post it and distribute it.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Action PR

FEBRUARY 5, 2020

Mattel’s next step into the world of wellness proves that what was once considered a small pocket of activity reserved for those who regularly do yoga, buy self-help books and do juice cleanses, is now a global movement and, more importantly, a hugely profitable market. Why, more specifically, is Barbie into wellness? Not at all.

Trends 52

Trends Analytics Advertising Advertising 52

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Scott Public Relations

JULY 19, 2019

Content geared too greatly towards new customers can result in fewer established connections staying engaged. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Content geared too greatly towards new customers can result in fewer established connections staying engaged. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising.

Insurance 40

Insurance Insurance Healthcare Pinterest 40