PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

5W PR

JULY 5, 2023

With new technologies, data is continuously being generated, requiring agile analytics processes. Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage.

Big Data 78

Big Data Analytics Data Analysis 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean. Editorial teams run hot and lean. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Humanize Your Brand. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Schedule a time to chat with your public relations agency and begin to draft next year’s calendar.

Agency 75

Agency Analysis Social Media Advertising 75

Shift Communications

OCTOBER 27, 2017

In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Most influencer analysis still relies heavily on Twitter data.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement. All the sessions were recorded, including the panel I participated on for media relations.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I thought it was a thorough analysis of the state of the industry. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. What story or stories are you most proud of?

Automotive 84

Automotive Report Meeting Radio 84

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

MARCH 15, 2018

The PR program should complement the other marketing tactics the client is using to drive leads and communicate with customers, such as SEO, content, ad words and paid advertising. This does not mean that the PR team should be laser focused on copying the same strategies and tactics; competitive analysis can ensure you’re doing the opposite.

Analysis 79

Analysis Trends Leadership SEO 79

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. Keeping up with the technological advances and the digital resources available to professionals is a difficult feat.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

JUNE 12, 2017

What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. Once we have qualitative data, we blend it with quantitative data to understand our customer behavior, then modify our sales, marketing, advertising, and public relations strategies to align with our customers. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. How to Measure PR: Paid advertising. How to Measure PR: Analysis and Conclusion. How to Measure PR: Primary research.

Measurement 140

Measurement Tools Analytics Data 140

Flack's Revenge

JUNE 28, 2017

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Shift Communications

AUGUST 22, 2016

Paid advertising reach also continues to decline in performance , with many ads experiencing sub-1% clickthrough rates. PR, in its rush to measurement without understanding principles of analytics and statistics, has resorted to simply measuring conversation volume without analysis of its content. Vice President, Marketing Technology.

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

MARCH 12, 2018

It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Advertising creates mindshare. Vice President, Marketing Technology. Word of mouth creates mindshare. Public relations creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. Starting with a skill gap analysis determines what training you’ll need for your 10x Marketer. A skills gap analysis will give you a better understanding of where your teams strengths and weaknesses are. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. 2) To buy a technology that’s hard to replicate or take too long. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. Congress vote counts. Roll Call earned 1.4

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. No one will read it. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +.

Internal 63

Internal International Data Media 63

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. What stood out for you? and execute them? Talk to Us !

Survey 102

Survey Report Media B2B 102

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Shift Communications

JANUARY 30, 2017

The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Using advanced analysis with machine learning, we might analyze a reporter’s most recent articles over the past year to see what other topics they write about. Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. Earned media impression measurement and analysis.

Television 77

Television Sports Web Advertising 77

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. You aren’t the only one competing for your audience’s attention. So how can you set your brand apart?

Employee 120

Employee Storytelling Content Marketing Leadership 120