ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136

Mindful Marketing

OCTOBER 31, 2020

But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry. As a result, we place political advertising in a different category, accepting its enmity because ‘the ends justify the means.’

Advertising 85

Advertising Advertising Ethics Government 85

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. The ideal KPIs align to build brand awareness, determine traffic, and generate leads.

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Most have huge advertising and marketing clout. Many overlooked inhumane policies or controversial tweets because they loved the administration’s tax cuts. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. There may be potential for new advertising opportunities on Twitter with this update, similar to ads on the TikTok feed – this will be one to keep an eye on as it could offer brands a further way to reach audiences.

Instagram 62

Instagram Social Media Video Twitter 62

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. But how can something as abstract as reputation be quantified and rolled into an insurance policy? Such policies are not without a high price. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

APRIL 10, 2023

In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. It all started when Goya’s CEO praised then-President Trump’s immigration policy. Goya’s more narrow customer base makes it different from a mainstream brand like Bud Light.

Policies 170

Policies Community Video Brand 170

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Even if a conference has an “always taking submissions” policy, it pays to get your topic and speaker proposals in as early as possible. Advertising Week NY, September 23-26, New York. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda.

Conference 173

Conference Leadership Sports Policies 173

Prohibition

JULY 25, 2023

With all this going on, we decided to take a look to see which social media platform is better for advertising. Meta’s Ads Manager Meta (the owner of Facebook) used to run the show when it came to social media marketing, but with constant changes to policies and legislation, it’s not quite the same as it once was. Sign us up!

Advertising 62

Advertising Advertising Social Media Twitter 62

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. One has more than 100,000 subscribers on YouTube but does no commercial sponsorships.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In this same vein, there are potential gender disparities in taking advantage of flexible work policies. This raises concerns about a growing gap in career advancement opportunities for women.

Employee 130

Employee Policies Creativity Company 130

Maxim Behar

JUNE 12, 2024

Some personas, who are considered recognizable, are positioned as personal political brands. I am surprised by the enormous amount of money spent on billboards and outdoor advertising. As we all know, the first is the Eurozone, the second is full Schengen membership, and the third is a new economic policy to stop inflation.

Comparison 64

Comparison Policies Local Government 64

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Stephen Waddington

MAY 10, 2022

Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. The rapid growth of this marketplace, both in scale and in technical innovation, has outpaced the capabilities of UK advertising regulation. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Brand America. Both biopharmaceutical brands earned their status with extraordinary stories of innovation in 2020. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

5W PR

DECEMBER 7, 2020

That was followed by brand awareness (64%) and driving conversions (45%). Understanding the type of content and how much interaction customers want are the biggest challenges for brands using social media. What should be a concern to brands that market to that 45% of the U.S.

Social Media 103

Social Media Trends Media Policies 103

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns. Agencies should shape their policies to attract a diverse pool of applicants for open positions. The first step is education.

Employee 156

Employee Community Groups Interviews 156

Prohibition

OCTOBER 5, 2023

The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience.

Communications 209

Communications Policies Storytelling Groups 209

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. The Guardian dives deeper into this. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir.

Advertising 87

Advertising Advertising Policies YouTube 87

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I believe that the Government or governments in general depend on the current situation and should have a very flexible and open policy regarding that issue.

Tourism 52

Tourism Hotels Brand Branding 52

5W PR

MAY 20, 2019

All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. After all, aligning a brand’s mission and messaging with social themes can often pay off in the form of loyalty from customers. Why is this? And this approach makes a lot of sense. And it won’t be pretty.

Brand 60

Brand Branding Marketing Policies 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Here are some we’ve noticed. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

A public relations campaign for a product or brand isn’t all that different from a campaign to sell a president. Earned media beats paid advertising. She loves policy and tends to get lost in the details of her plans. Here’s what PR people can learn – so far – from the 2016 election campaigns.

Policies 120

Policies Storytelling Data Advertising 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.

Instagram 120

Instagram How To Guidelines Facebook 120

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. For today’s consumer, quite possibly.

Privacy 69

Privacy Brand Branding Instagram 69

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies. Sustainability.

Publicity 77

Publicity Meeting Policies Employee 77

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Their posts, all photos, took the rest of the nine spots. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111