Ronn Torossian

MARCH 12, 2024

In today’s hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust.

Strategy 195

Strategy Marketing Tools Brand 195

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Yet, a press release isn’t the only way to share news, and it’s not always the best way. Press Releases.

Media 296

Media Local Product Launch Newspapers 296

Ronn Torossian

FEBRUARY 28, 2024

Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195

Strategy Publicity Pitching Technology 195

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

Muck Rack

MAY 15, 2018

About all those “press release is dead” articles

61

61

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. There are news aggregators and RSS feeds on thousands of websites that display press release titles like yours.

Analytics 52

Analytics Small Business Writing Report 52

Ronn Torossian

NOVEMBER 9, 2023

Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer.

Strategy 195

Strategy Banking Financial Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Here is my list of ad tech “scaries” and how ad tech providers can manage these issues with the press. . The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap. Privacy laws spook marketers. However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. ” He still gushes about that. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? ” The answer is no. You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow.

Examples 104

Examples How To Writing Blogging 104

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

A priority press briefing — in an empty room. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. Here are some of our scariest PR agency tales. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

A priority press briefing — in an empty room. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. Here are some of our scariest PR agency tales. What can you do?

Agency 227

Agency Television Radio Pitching 227

Beyond PR

MAY 10, 2016

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” Who cares about my press release’s story? Why should people care?

Writing 40

Writing Local Exercises Internal 40

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. The same holds true for the quotes we may write in press announcements. How many press releases have you seen that start with these words? Groundbreaking/unique/one-of-a-kind .

Course 418

Course Meeting Industry Corporate 418

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. This isn’t the time to use vague language.

Small Business 130

Small Business Writing How To Nonprofit 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. What are you writing about? Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. Journalists prefer that press releases be as straightforward as possible.

Writing 294

Writing Journalism Pitching Guidelines 294

Cision

OCTOBER 20, 2021

Answers to your pressing questions about media monitoring and PR measurement.

Measurement 385

Measurement Media 385

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations.

Corporate 182

Corporate Analysis Reputation Trends 182

PRSay

MAY 3, 2024

A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. A similar share, 42%, express concern that news outlets will use generative artificial intelligence to create stories about the election.

Public Affairs 86

Public Affairs Local Survey Resources 86

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and media pitches. What is a press release? A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. Media Pitch vs Press Release - Which is better?

Pitching 130

Pitching Media SEO Storytelling 130

Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. But this early in the final season?

YouTube 177

YouTube Writing Blogging Company 177

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

OCTOBER 26, 2023

Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don’t have press release writing skills. Today, we’re going to change that.

Writing 104

Writing Examples How To Industry 104

Prowly

OCTOBER 19, 2023

An artist press release – the tool to let the world know about the big events from an artist’s professional life. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Pitching 104

Agility PR Solutions

JULY 26, 2023

Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible.

Small Business 147

Small Business Report Brand Branding 147

ImPRessions - Crenshaw Communications

MAY 1, 2024

They just don’t want to talk about it. With so much performative purpose-driven rhetoric in corporate communications, I’m hopeful that C-level leaders are resolving to focus on less talk and more action – in the form of real, measurable diversity initiatives that go beyond press releases and annual reports.

Leadership 203

Leadership Corporate Study Survey 203

Flack's Revenge

JUNE 2, 2021

It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Should there be an exception to the rule that you must play the game (not tennis but the game of getting grilled by the press)? I don’t think she should have to face the press.

Sports 250

Sports Media Newspapers Conference 250

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. When I sit in on client meetings, oftentimes I hear about upcoming press releases that will be “under embargo.”

Journalism 344

Journalism Internal International Pitching 344

Prowly

FEBRUARY 19, 2021

Searching for the best press release examples? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. You came to the right place. ?

Examples 210

Examples Product Launch 210

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. It included photos, videos, press releases and even a chat tool for sending instant inquiries to us.

Enterprise 117

Enterprise Automotive Company Airlines 117

Remote PR Jobs

NOVEMBER 8, 2022

Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?

Case Study 230

Case Study Engineering SEO Reputation 230

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? We’ve curated the following sustainability press release examples just for you. The following press release introduces the first doll with Down syndrome.

Examples 95

Examples Fashion Engineering Report 95

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108