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Flack's Revenge
SEPTEMBER 28, 2022
At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts?
Flack's Revenge
APRIL 13, 2022
I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.
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Flack's Revenge
AUGUST 4, 2022
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business.
Flack's Revenge
JUNE 2, 2022
If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Flack's Revenge
MARCH 8, 2022
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”),
Flack's Revenge
JUNE 13, 2022
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.
Flack's Revenge
JUNE 13, 2022
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.
Flack's Revenge
JUNE 2, 2022
If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Flack's Revenge
JUNE 2, 2021
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event.
Flack's Revenge
MARCH 9, 2021
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies.
Flack's Revenge
APRIL 13, 2022
I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.
Flack's Revenge
OCTOBER 15, 2020
Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown.
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To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!
Flack's Revenge
MARCH 8, 2022
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”),
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention.
Flack's Revenge
SEPTEMBER 1, 2021
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.
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For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.
Flack's Revenge
NOVEMBER 29, 2021
I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan.
Flack's Revenge
NOVEMBER 29, 2021
I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan.
Flack's Revenge
AUGUST 3, 2021
We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, although that is key part (and not getting any easier, most agree).
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of trends pay close attention.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Flack's Revenge
OCTOBER 21, 2021
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time.
Flack's Revenge
OCTOBER 21, 2021
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time.
Flack's Revenge
MAY 28, 2021
From Pixabay. I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: obscure analyst reports.
Flack's Revenge
APRIL 27, 2021
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” ” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Flack's Revenge
DECEMBER 7, 2020
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart.
Flack's Revenge
FEBRUARY 3, 2021
In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.
Flack's Revenge
JUNE 1, 2020
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means.
Flack's Revenge
SEPTEMBER 15, 2020
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. .
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.
Flack's Revenge
JANUARY 12, 2021
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.
Flack's Revenge
JULY 28, 2020
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained.
Flack's Revenge
NOVEMBER 26, 2019
Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.
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A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.
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