OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Can you share an example of one that worked? And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 128

Twitter Survey Journalism Social Media 128

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. The earnings calls’ announcements of strong earnings and revenue of $1.02 As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

MARCH 24, 2021

Hence, earned media and paid media should not be managed by the same practitioners. What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights? It contains a series of reflections from 20 practitioners around the world.

Ethics 178

Ethics Publicity Enterprise Groups 178

Landis PR

FEBRUARY 5, 2024

Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation. Using frameworks like the PESO model (Paid, Earned, Shared, and Owned media) helps strategically plan and execute PR campaigns.

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. .” ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

AUGUST 28, 2017

I worked with a jeweler that was having trouble earning the respect of his business colleagues. So, I wrote a press release and sent it to the media with a photo. The media loved it and ran the story and photo. I worked with a jeweler that was having trouble earning the respect of his business colleagues.

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider. Track Sentiment.

Software 0

Software Comparison Media System 0

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. 10 Tips to Activate Employees on Social Media. 9 Word-Of-Mouth Campaigns That Rocked. White Paper. Blog Posts.

Marketing 120

Marketing Customer Service Employee Mobile 120

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

Study 133

Study Publicity Survey Internal 133

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 138

Government Survey Ethics Media 138

Sword and the Script

DECEMBER 3, 2019

Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. This granularity promises to provide better sentiment analysis in its media monitoring tool. million; and.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. A smaller group, 9% said they do not measure at all and 2% were unsure. On donations? And on and on.

Measurement 117

Measurement Communications Survey Web 117

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Critical Mention

JUNE 19, 2019

Below are great examples of KPIs you can use when creating a campaign: 2. While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. In short, the technology can tell you if someone read a story you earned – and later visits your website – without a referral link in the article. There isn’t a whole lot of coverage about PR technology.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 99

Company Survey Pitching Report 99

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Use in future media outreach. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. The screenshot below is an example (click the image to see the full graphic). The screenshot below is an example (click the image to see the full graphic). What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Can you share an example of one that worked? Read below for the entire interview with Cortney Williams: 1.) I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. This vast reach can significantly sway market trends and consumer interests. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. More importantly, his advice reduces everything a PR team does for an early-stage business to “wrangling the media,” as Cuban puts it. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Barokas

JUNE 1, 2017

After receiving many resumes, we’ve compiled a list of tips and tricks to earn you a position here (or wherever you’re applying). Provide tangible examples of past leadership and skills you can bring to this internship. Bonus points if you bring a printed resume and work examples! The good news? but we don’t…yet. Be persistent.

How To 68

How To Interviews Internal International 68

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. The “Crossroads” series by Coca-Cola is a nice example of episodic content that gained huge applauds to the company worldwide. Social Media. Social media has long been the fuel driving the marketing machine. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

JULY 5, 2018

Some examples: I consulted for a university where the PR director never arrived before 10 a.m. My Independence Day was April 9, 2012. But, if you’re not fully ready to fully declare independence just yet, you can still take the next step on your path to get there: Resolve to get better results and earn more leverage.

Pitching 68

Pitching Course Financial Media Relations 68

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. 1 Charlie Munger. 2023, October 29). In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Cision

APRIL 8, 2015

I worked with a jeweler that was having trouble earning the respect of his business colleagues. So, I wrote a press release and sent it to the media with a photo. The media loved it and ran the story and photo. This is a great strategy to appeal to journalists who you want to write about your news. Use active voice.

Writing 120

Writing Retail Content Marketing Groups 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Business Wire sells press releases, including those large company’s issue to release earnings statements. If you work for a vendor, there’s a couple notes and links at the bottom just for you.

Trends 60

Trends Media Report Technology 60

OnePitch

MAY 12, 2022

After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Call them tips, or a way of life in the world of media! 1.) It’s not as much about what you say as how you say it.

Strategy 52

Strategy Interviews Pitching Energy 52