Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. However, I did say there were some things you have to do to keep things manageable and balanced to make it all work. You got to make sure you make time for you, your family, and others.

Conference 82

Conference Agency Resources Social Media 82

Solo PR Pro

JULY 6, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros on how to take time off when you run your own biz. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business. Be transparent, whether you’re taking off two days or two weeks.

Crisis 110

Crisis Small Business Social Media Communications 110

Sword and the Script

FEBRUARY 12, 2019

times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. 1) How long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

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Meeting Advertising Advertising Agency 98

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Noah Kagan suggests waiting a week and send it again to the subscribers that didn’t open it the first time. All you need is a different, perhaps better, subject line.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Stephen Waddington

JUNE 23, 2019

I’ve read all 300+ pages and summarised the stuff you need to know. Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Emerging and popular content formats #5 Listen up: what are you doing about audio?

Report 81

Report YouTube Privacy Web 81

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. Red Cross ), media and social media.

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Crisis Communications Crisis Communications Community 60

Reputation Us

SEPTEMBER 5, 2017

But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. This includes verbal, digital, social and through the media. This includes verbal, digital, social and through the media. Red Cross ), media and social media. Step 1: Prioritize WHO.

Crisis 60

Crisis Communications Crisis Communications Community 60

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism.

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Conference Marketing Case Study Content Marketing 97

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. What do you guys think? The content you should be creating 2018 plans are underway and creatives are about to be brought to life.

Tools 136

Tools Publicity SEO Measurement 136

Presspage

MAY 6, 2017

I had to write a press release in three minutes, and also a series of tweets and website updates. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.” The 2014 Wildfire.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Waxing UnLyrical

AUGUST 12, 2013

It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Updating your RFQ or RFP form.

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Resources Social Media Corporate Web 89

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR in High Definition

DECEMBER 16, 2019

We’ve reached that time of year where everyone is focussed on the new year ahead, already thinking about their new year’s resolutions in the hope that this year, they’ll be able to stick to them longer than a few weeks. The digital resources around us are saturated with new content every day and we need to continue to take advantage of it.

Exercises 62

Exercises Energy Social Media Resources 62

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here.

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Case Study Software Data Web 116

Karen Freberg

JULY 18, 2017

Yet, the few weeks before the semester starts, this is where a lot of professors are actively working on their classes and updating their materials for the upcoming semester. This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me.

Social Media 40

Social Media Resources Media Case Study 40

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. But how influential are these sporting heroes? Instagram: 17.7m. Instagram: 17.7m.

Sports 54

Sports Social Media Instagram Media 54

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Four years later, a lot has changed. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. You add value to the partnership , and your team proves more irreplaceable.

Industry 58

Industry Insurance Insurance Resources 58

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Solo PR Pro

SEPTEMBER 16, 2014

The people who hire you – are they clients or customers ? Do they see you as a partner or a vendor? I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. This is a guest post by Heather Whaling, president of Geben Communication.

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Skype Transportation eBook Twitter 77

prTini

JUNE 24, 2016

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small.

Crisis 37

Crisis Mobile Social Media Comparison 37

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. No matter your niche or interest, there’s a podcast out there for you.

Pitching 100

Pitching Interviews Trends Journalism 100

MaccaPR

JANUARY 5, 2016

I ask you: how could anyone improve upon perfection? First off, you reduced the size of our precious Maccabee agency logo, Walt. How could you DO that? How, how.can you sleep at night? I’m sure Nike loves their logo too, but you can see they emphasize images and headlines on their website (as seen below).

Blogging 48

Blogging Creativity Agency Mobile 48

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros. As independent pros, professional development is vital to keeping our skill sets fresh.

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Conference Crisis Community Crisis Communications 40

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Those are my seven picks this week.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR Fuel

NOVEMBER 27, 2018

Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? You tweet about it to vent then go about your day. Twitter Feeds.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. Encourage them to share the heck out of it.

Social Media 79

Social Media Twitter Financial Analytics 79

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

OCTOBER 20, 2010

So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. Don’t you want to cheer me on? Because they know how to unsuck their communications. I know I always leave with notes on how to improve my own work. You will leave feeling inspired and happy.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. So, without further ado, here’s this week’s roundup.

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Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Facebook Twitter Blogging Social Media 108