Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. On its own, “Yay, you can now get vaccinated!” Take COVID vaccinations as an example.

Chemicals 52

Chemicals Brand Branding Survey 52

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Sword and the Script

JULY 14, 2020

Ever-expanding duties 6. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. We’ll start out with the biggest social platforms. This is why many brands use social as a way to migrate fans and followers to email lists , which are more reliable ways for organic content.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. My last PR tech sum went up in early November – and there’s a lot that happened between then and now. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Track the number of unique visitors, page views, and time spent on your site. If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. More daylight and warmer temperatures certainly help, but so too does the vaccine role out. Little did we know we’d be in that place for more than a year. SEMrush goes IPO.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. million in cash and earn-out – which represents 1.4 In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 117

Technology System Tools Government 117

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Everyone knows that when they are fed a retargeting ad, the goal is to get them to spend money.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Out of respect, yesterday, I did not publish. Recommend your leaders turn inward.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Have you found that AI is a hot topic with your clients at Edelman? Once you move past that, you get to decision intelligence.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Then I saw another article on CommsTech which was also clearly about PR tech tools. Perhaps this is frequency bias at work, but I thought I should check it out.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Is PR satisfied with their ability to measure effects? Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Waxing UnLyrical

DECEMBER 21, 2018

What stands out here? When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Otherwise, you may step on a piece of the forest that was left out by mistake.”. Otherwise, you may step on a piece of the forest that was left out by mistake.”. And then Milne FINALLY said ….

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

OCTOBER 25, 2022

Most communicators say the volume of work has grown, but so too has the variety of work. Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified presents five common functions PR professionals are often tasked with carrying out. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

Cision

JUNE 16, 2016

Your audience has one question for your brand: “what’s in it for me?” If you can’t prove how your organization will benefit them, they won’t pay attention to you. What is the most important lesson you’ve learned about marketing communication throughout your career? Always start with what the customer cares about.

Technology 120

Technology Strategy Industry Brand 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. Happy 2021! TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. The company claims it has the most expansive newscrawler in its class.

Case Study 116

Case Study Software Data Web 116

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. Measuring behavior is harder.

Publicity 89

Publicity Media Advertising Advertising 89

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. The answer is simple! You’ll need to embrace the trends of tomorrow to stay ahead in the game.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

OCTOBER 24, 2015

Inspire along the way: . Most plans are a cross between a map and a calendar. We didn’t hit it out of the park every time. And sometimes, we’d actually get the thing that really should have been out of reach. Here’s what needs to go in your annual plan: 1. They were inspirational.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. SXSW is one of the most effective channels for promoting your business to professionals.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Social Media Sites Discourage External Links.

Social Media 115

Social Media Brand Branding Media 115

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. Reach out and start a conversation with them.

Social Media 100

Social Media Media Pinterest Education 100

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Cision

MAY 5, 2016

But if you don’t have your audience’s trust, they won’t listen to your message. Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? What do you do differently?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. What I want to do in this post is take a look at four ways that PR professionals can improve their press releases. Reconsider your target.

Resources 120

Resources Journalism Print Pitching 120

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. 6 Ways Facebook Branded Content Changes the Influencer Game. Here’s how. Prioritize and share. So what was the big change?

Technology 83

Technology Facebook Measurement Policies 83