5W PR

JUNE 14, 2023

Brands can also create social media posts that offer snack ideas, nutritional tips, and insights into the benefits of specific ingredients. With increasing awareness of the importance of healthy eating, the demand for nutritious snacks is on the rise. However, marketing cheap healthy snacks comes with unique challenges.

Marketing 88

Marketing Consumer Education Retail 88

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights.

Training 159

Training Pitching Writing Video 159

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Team members are more confident.

Training 72

Training How To Course Software 72

Landis PR

AUGUST 16, 2021

My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” Talk to your friendly neighborhood PR professional…brianne@landispr.com. 5 Tips on Creating a Content Cadence for Your Brand.

Corporate 52

Corporate Brand Branding Advertising 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. 5-8, 2023, with Media Days in January. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels.

Company 52

Company Technology Meeting Hotels 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 87

Employee Internal International Training 87

Business Wire

JUNE 28, 2017

For PR professionals the takeaway is this: if journalistic practices are changing, it is obvious that the news release has to change as well. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. While you may previously have expected emails and phone calls to slow down by 5:30 p.m., Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . By Brianne Miller, LCI. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. UK PR firms reporting in sterling declined by 0.8%

Interviews 115

Interviews Agency Industry Measurement 115

OnePitch

JUNE 16, 2022

On this month’s profile, we are talking with Desiree Dozier , an Associate Vice President at Finn Partners. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 64

Pitching Consumer How To Meeting 64

Cision

MARCH 15, 2016

Learn 71 ways to get it with Cision’s free tip sheet! What are some of the biggest PR challenges brands face today? What is the most important lesson you’ve learned about PR throughout your career? Be a partner to your client. What do you like most about working in PR? How has PR changed over the years?

Creativity 120

Creativity Conference Media Relations Government 120

Shift Communications

DECEMBER 6, 2017

In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business.

Agency 113

Agency Pitching Construction Trends 113

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. >>> More than a proactive partner: an extension of your team.

Survey 94

Survey Industry Leadership Study 94

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. With just over two months left until the show, CES planning is in full swing. opens up as COVID19 vaccinations continue. CES2020 reported that 35.4%

Data 75

Data Automotive Transportation Mobile 75

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. But, the truth is, young minds are kicking ass! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach. PR-driven partnerships take a different approach.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. Distribution tends to fall to the wayside for several reasons. 1) Email it again with a new subject line. If you’re good, perhaps it’s 30%.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PRSay

JUNE 26, 2017

This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. Balance work and play.

Meeting 107

Meeting Employee Instagram Agency 107

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. PR measurement is not only a science — it’s an art.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. UK PR firms reporting in sterling declined by 0.8%

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Polaris

DECEMBER 14, 2014

One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

JULY 18, 2016

The upcoming Olympic Games, taking place August 5-21, are the first Summer Olympics to be held in South America. And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country. 5 Tips from Our Media Relations Expert in Brazil. counterparts.

Media Relations 40

Media Relations Print Media Newspapers 40

Shift Communications

JUNE 16, 2015

A week doesn’t go by that I don’t have a similar conversation with a company in the throes of an agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business.

Pitching 60

Pitching Agency Construction Report 60

MaccaPR

SEPTEMBER 10, 2015

So far, Inbound15 opened with keynote speakers from author/blogger Seth “Permission Marketing” Godin, “Gifts of Imperfection” author Brene Brown, and HubSpot co-founders Dharmesh Shah and Brian Halligan, and break-out sessions covering related topics including measurement and email marketing tips and tricks. Start with the Top Dogs.

Marketing 48

Marketing Internal International Software 48

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Waxing UnLyrical

DECEMBER 21, 2018

Who are key players … competitors, partners, government, etc.? Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. But however, where I am may be lost.”.

Strategy 88

Strategy Analysis Small Business Measurement 88

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60