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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

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2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments

Agility PR Solutions

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. We made various updates to the user interface (UI) styles and layout, including both monitoring mentions and media contact profiles, to conform to Web Content Accessibility Guidelines (WCAG).

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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I click the Research drop-down and choose “Review on the Web.”

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion by 2024. PR pros should work closely with web developers to ensure content structured in a way that’s easily digestible by voice-activated devices. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 FAQ pages, for example, are very useful.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.