Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Buzzstream

MAY 16, 2024

To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I click the Research drop-down and choose “Review on the Web.”

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends. Here’s a synthesis of the key competences newsrooms should seek in their replacement technology.

Reddit 78

Reddit Instagram Data LinkedIn 78

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. An advocate for creating web interfaces usable by all people, he also enjoys recording music and playing soccer with friends.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

FEBRUARY 15, 2024

Whether you’re managing live issues, monitoring the media landscape for context, or trying to keep stakeholders informed, that’s simply not good enough in 2024. Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. In my case, home is in West Michigan.

Meeting 75

Meeting Automotive Media Transportation 75

Buzzstream

JUNE 5, 2024

To create these posts, you can gather statistics from the web (most people do this) or utilize your proprietary data (which is much more effective in the long run). How to pitch: This topic allows ResumeBuilder to pitch to general technology-focused sites, small business sites, and the HR/job-seeker market, which is right in their wheelhouse.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Buzzstream

MAY 2, 2024

For instance, if our farming post was about drought-resistant crop innovations, we could search for queries like “drought-resistant crops,” “drought news,” and “farming technology innovation.” Common examples include (web producer, webmaster, digital producer, digital reporter, multimedia reporter, etc.) Mind if I send it along?

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. Meet the Media: Philip Nussel, Web Editor at Automotive News.

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Meeting Automotive Engineering Media 65

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? How can financial services companies surpass hurdles to successful content creation, like compliance, organizational silos, technological adoption, and company culture? What do you want to see the industry do more of in 2024? Less is the operative word.

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Financial Content Marketing Marketing How To 52