PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Find details here. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Publicity 179

Publicity Case Study Ethics Study 179

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. Case studies include Marks and Spencer, the Met Office and Battersea Cat and Dogs Home. She positions internal communications as essential to a company’s long-term success.

Internal 116

Internal International Strategy Communications 116

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good? Hire us!

Report 106

Report Publicity Marketing Pitching 106

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic.

Reputation 78

Reputation Journalism Financial Corporate 78

Sword and the Script

APRIL 2, 2024

The change will take effect on April 2, 2024. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Meltwater Pricing – How Much Does Meltwater Cost in 2024? Users can track and share media mentions on the go.

Reddit 178

Reddit Software B2B Technology 178

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. The study identifies key insights and drivers of success for the next decade. The ECM and related studies in other continents have researched these aspects in detail to identify drivers of success.

Report 116

Report Publicity Study Analysis 116

Sword and the Script

DECEMBER 19, 2023

“Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

B2B 106

B2B Survey Pitching Software 106

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Will Google sunset third-party cookies eventually, whether it’s in 2024 or beyond? Retail media network – no longer just a buzzword but a market reality.

Retail 170

Retail Brand Branding Privacy 170

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Closed captions are ideal for use in accessibility measures. In other words, the more accessible your content is, the more people will engage with it.

Social Media 93

Social Media Media Video SEO 93

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Top 8 AI Tools for ESG Reporting in 2024 Arabesque S-Ray – applies AI to assess sustainability performance and translate ESG metrics into scores. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). In remembrance.

Brand 155

Brand Branding Reddit Pitching 155

Doctor Spin

JANUARY 16, 2024

2024, January 13). The dynamics of games like Werewolf can be studied from both social psychology and mathematical perspectives, as they encompass elements of both fields. 2024, January 13). 2024, January 13). 1 Mafia (party game). In Wikipedia. Are information asymmetry and sharing good, bad, or context dependent?

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

APRIL 9, 2024

ON24 has published a new study that provides some insight. This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report. The “sample” size for this study is considerable. the 2024 edition report is based on 2023 data).

B2B 129

B2B Study Report Product Launch 129

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. That’s a pretty generous measure too. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. They paused the program for 2023 but plan to resume in the new year (2024). Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 89

Agency Energy Crisis Management Industry 89

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Practical Law Construction

APRIL 20, 2022

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52

Prohibition

SEPTEMBER 8, 2023

Our hosts Chris Norton and Will Ockenden, have taken our sold-out influencer marketing hacks for 2024 webinar and digested into another engaging episode of the Socially Unacceptable. The key to maximising influencer marketing performance lies in monitoring and measurement.

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

SEPTEMBER 3, 2019

That recapitalization consisted of a $175 million note payable, due in February 2024, with interest rate alternatives of Prime Rate plus 8.5% Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. per year and LIBOR plus 9.5%, the report said.”.

Analytics 70

Analytics Report Technology Pitching 70

Maxim Behar

APRIL 11, 2024

I studied overseas, and ten years ago, I managed a large American company in Prague. However, in 2024, the world has fundamentally changed, especially after COVID. This upcoming generation, the young, intelligent individuals we'll see in Berlin, who have studied and worked abroad successfully, represent hope. For how long?

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Wadds Inc.

MARCH 29, 2024

Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? Definitively measuring the value of marketing investments is the holy grail. What do you want to see the industry do more of in 2024? JB King, a veteran in the field, is no stranger to these financial content marketing questions.

Financial 52

Financial Content Marketing Marketing How To 52

ImPRessions - Crenshaw Communications

JULY 5, 2023

As a first-timer offering an outside perspective, here are a few suggestions for Cannes Lions 2024. Yet in more general industry conversations – whether about supply path optimization or the future of TV measurement – we frequently see the same faces, predominantly white. The turnout at many key sessions, however, was surprisingly low.

How To 156

How To Meeting Industry Examples 156

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Several studies, like this one from Ahrefs , have proven their impact.

Digital PR 71

Digital PR Construction Case Study SEO 71