PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. 2023, October 4). Crafting Your Impactful Personal Brand: The 5 P’s Unveiled.

Brand 52

Brand Branding eBook Resources 52

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. Similarly, car rental prices have substantially declined (by 14%) compared to January 2023. since last year.

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

OCTOBER 31, 2023

Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.

Conference 78

Conference Nonprofit Education Healthcare 78

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Understanding the nuances of each platform is vital. Connect with Your Team.

Analytics 78

Analytics Digital PR Storytelling Local 78

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 55

Brand Branding Instagram Community 55

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Landis PR

FEBRUARY 7, 2023

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. If we aren’t passionate about the work our clients do, how can we create a meaningful brand narrative for them? Storytelling in any format is about conveying a message to create a narrative that resonates. appeared first on Landis PR.

Communications 52

Communications Storytelling Creativity Social Media 52

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. In fact, it is. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. billion by 2023. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Look better.

Creativity 73

Creativity Communications Brand Branding 73

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. Externally, podcasts can also serve as a window into the company’s culture, promoting a positive employer brand and attracting top talent. Excited to learn more?

Employee 77

Employee Automotive Storytelling Internal 77

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. As chief official White House photographer, did you consider yourself more of a historian or storyteller? I have a photojournalism background.

Travel 66

Travel Tourism Storytelling Newspapers 66

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. It’ll be interesting to see if this remains true in 2023. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 114

B2B Marketing Survey Software 114